siliconindia | | JULY 20255EditorialSimplifying Buying with A ClickMandvi SinghManaging Editoreditor@siliconindia.comWith the advent of digitalization and technology, marketing has undergone a dynamic shift with different forms of marketing mediums overwhelming the industries. Well, online is the way to go about marketing now, and thus it's all about clicks and taps directing millions of transactions within seconds. The Indian e-Commerce marketplace industry is projected to reach $163 billion by 2025. Such significant growth from previous years is driven by increasing internet and smartphone penetration, a growing middle class, and changing consumer behavior. Well, this projection can even grow to a market size of $325 billion by 2030, with 500 million online shoppers, according to Grok.An e-Commerce marketplace serves as an online platform connecting buyers and sellers, facilitating transactions for a wide range of products & services. Acting as an intermediary, e-Commerce marketplace not only provides the infrastructure for businesses to list their offerings and reach a broader audience, but also offers buyers a convenient way to browse and purchase items from various vendors. Although many are familiar to platforms such Amazon and Flipkart in the name of e-Commerce marketplaces, numerous other e-Commerce marketplaces are continuously contributing to the market's value addition. In this edition, `Top 10 e-Commerce Marketplace - 2025', siliconindia has enlisted a few key leaders in e-Commerce marketplaces that are at par in the competition. Do read to know more and share your valuable feedback!
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