siliconindia | | DECEMBER, 20255EditorialMandvi SinghManaging Editoreditor@siliconindia.comThough marketing and selling are crucial for business success due to their interconnected functions that drive revenue and growth of a company, selling is known to play a transformational role in shifting market-generated leads into actual revenue. Moreover, owing to the current business scenario, direct selling market is cited to grown stronger. Capitalizing on the emerging opportunities, the top direct selling companies in India are already preparing for a disruptive period that is set to reinvent established business models and attract a constantly growing consumer base. As per reports, the Indian direct sales market size is estimated to reach Rs. 22,000 crore by the end of 2025, with some sources predicting a potential to reach Rs. 25,000 crore to Rs. 64,500 crore by the end of the year. The market growth is currently fueled by factors such as government support, increasing consumer demand for health and wellness products, and the expansion of e-commerce and digital platforms. The industry has shown resilience with a 7.15 percent CAGR in the recent years and is driven by the wellness and nutraceutical sector, which accounts for over 64 percent of total sales.Through its current edition `Top 10 Direct Sales Companies ­ 2025' siliconindia strives to acknowledge the effective market leaders for their keen business leadership to the clients & businesses in direct selling.Do read to know more and share your positive feedback!Ensuring to Capitalize on Deals in Time
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