AUGUST 20238~The latest Trend-Statement of Entertainment & Inevitable Start for Future STARTUPShe outbreak of Covid-19 isolated the world and it teared apart the common string of connection by imprisoning the citizens behind the drab walls of their houses. This major strike taught several things to us and made us realize the prowess of social media and internet. The long hours of lock down, has introduced us with WFH, online-education, tele-medicine and many more, which let us spend more and more time with our family and ourselves. As the immediate result of this social distancing, the priority of digital streaming has climbed many steps at once for all, as it gives us momentous pleasures and stress-free hours and made our leisure lively.With changing trend of the consumption of digital media, the popularity of digital streaming platforms is increasing with each passing day. Digital streaming is nothing but transmitting the digital contents over wired or wireless internet connection through few platforms which support the system. You just need a high-speed broadband connection and subscription of particular platforms to enjoy their live real time or recorded media content. With the progressive steps of digitalization, the marketability of live streaming has risen up effectively. With the use of smart devices such as laptops, desktops, tabs or smartphones you can catch your favorite shows anytime and anywhere. Live broadcasting of sports, sward shows, and special one-time events those are broadcasted once. The digital streaming platforms offer flexibility of time which the convenient cable TV system couldn't give. Disney-Hotstar which is a famous digital streaming app across the borders, broadcasts like sports events, news and simultaneously it broadcasts the recorded episodes of our favorite shows and movies against a yearly or monthly subscription. So, many video streaming startups are coming forth seeing this huge profitable market.Why digital streaming is trending recently?After spending the lockdown period people got accustomed to stay at home and when a continuous flow of entertainment is available every time, everywhere, then why not utilize it. After surveying the recent trend, 7 out 10 people across the globe like to watch web-series and movies on Netflix or Amazon Prime rather than spending so much of money over movie tickets and an expensive bucket of popcorn in at the multiplexes.Recently, India has 442 million of smartphone users and with the broad expansion of internet and smartphones India has become the hotbed of digital streaming startups, where creative content creators are contributing for videos and audios and promoting them through their social media handles. Digital streaming applications are collaborating with many networks and broadcasting several network's content in single platform, which can be accessed easily for bustling urban population.India is a diverse country with 22 official languages and 720 dialects, after the wide reach of Hindi and English many startups digital streaming platforms have started creating contents in local and regional languages. Youtube is also promoting such freshly brewed contents. Bengali OTT platform and digital TSC COLUMNIS DIGITAL STREAMING BREWING MORE CREATIVE CONTENT-BASED STARTUPS?
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