siliconindia | | JUNE 20238SI COLUMNAR SHOPPING: THE NEXT WAVE OF CONSUMER EXPERIENCEFrom walking from store to store to the convenience of fingertip shopping, shopping has come a long way. But augmented reality (AR) technology is about to change the meaning of shopping as we know it. AR delivers an immersive experience by projecting digital data into the real world, which could change how we make purchases. As everyone is familiar with IKEA, the company has an official app called IKEA Place that uses augmented reality (AR) technology to let users see IKEA furniture in their homes. Customers may choose a product and place it in their space using the camera on their smartphone, viewing it in 3D from multiple angles. More merchants are investing in AR technology due to the rising popularity of AR-enabled gadgets and applications to serve their customers better. Now let's understand how AR shapes will shape the future of shopping and how we shop.The use of AR in the current Shopping spreePersonalized Shopping ExperienceBy enabling shops to comprehend cus-tomer preferences and provide custom-ized product recommendations, augmented reality can create a personalized shopping ex-perience. By analyzing cus-tomers' purchase history and behavior, retailers can create customized shopping experi-ences that cater to individual needs. AR can also help cus-tomers visualize products in their own space, making the shopping experience more engaging and interactive.Improved Customer EngagementAR can assist merchants in creating realistic and engaging shopping experiences that draw customers in and encourage repeat business. Retailers can design virtual storefronts that customers can visit and engage with, utilizing augmented reality technology (AR). Customers can learn more about things before purchasing by watching product tutorials and demonstrations that shops can make with AR.Virtual Try-OnNot being able to try items on before buying them is one of the main difficulties of online purchasing. This issue can be resolved by allowing customers to try on things virtually and in real-time. Customers may see how things will look before purchasing AR, which boosts their confidence in that decision. One of the better examples of this is Lenskart, where we can use their app's AR technology to try on frames.Reduced ReturnsAR can help reduce the number of returns by enabling customers to visualize products in their own space before purchasing. By using AR, customers can see how products will look in their homes, reducing the likelihood of buying products that do not fit their space or style. This can help retailers reduce the number of returns and improve customer satisfaction.Increased SalesAR can help retailers increase sales by creating a more engaging and interactive shopping experience. By using AR, retailers can showcase their products more immersively, allowing customers to interact with products and visualize how they will fit into their lives. This can help increase customer confidence in their purchasing decision, leading to more retail sales.
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