siliconindia | | NOVEMBER 20224 Vol 10 · Issue 08 - 02 · NOVEMBER, 2022 Publisher Alok Chaturvedi Managing Editor Emmanuel Christi Das Editorial Team Aveek Pal Chaudhuri Hima P M Mandvi Singh GM - Sales & Marketing Rohit Kumar Advertising Managers Editorial queries editor@siliconindia.com To subscribe Visit https://www.siliconindia.com/subscribe/ or send email to subscription@siliconindia.com Magazine price is Rs.150 per issue. Printed and Published By Alok Chaturvedi on behalf of SiliconMedia Technologies Pvt Ltd and Printed at Precision Fototype Services at Sri Sabari Shopping Complex, 24 Residency Road Bangalore-560025 and Published At No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugeshpalya, Bangalore-560017. Editor Alok ChaturvediCopyright © 2022 SiliconMedia Technologies Pvt Ltd, All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher.advertise@siliconindia.com Senior DesignerSouvik AcharyaArt ManagerSuanya Chakraborty Manager DesignPrabhu Dutta A.R.N RayCirculation Manager Magendran Perumal Ashwini D Naik Shilpa Selva Felisha Rita Correspondent Samatha SPAssistant Editor Heena KousarAssociate Editor Indranil Chakraborty A Vast Pool of Talent to be FilledEditorialM aking a professional decision is difficult. You should choose a career that you genuinely enjoy while also taking into account factors that will support your de-sired lifestyle in general and provide long-term se-curity. Because new platforms are continuously being developed, one of the reasons a career in digital marketing is so interesting is that the industry is constantly changing. A manager of digital marketing con-stantly monitors trends to see how they affect discoverability. Get-ting experience in digital marketing covers pretty much all facets of a brand's online presence. Digital marketing managers monitor search engine updates to see how they affect website rankings. The market-ing team as a whole then collaborates to develop a strategy. Although traditional marketing is still effective, digital marketing is quickly replacing it since it is more accessible and has better data.Now, marketing managers can see exactly where visitors are com-ing from, what they're doing on the website, and which strategies provide the best return on investment. Professionals may more easily demonstrate their value thanks to this data-driven methodology, and leaders can more easily determine which tactics work best. Replicat-ing successes will remove any uncertainty for upcoming efforts.With 860,000 job openings, LinkedIn claims that the position of 'Digital Marketing Specialist' is one of the top 10 most in-demand positions. Social media, content strategy, SEO, analytics, and other aspects of digital marketing are among the most in-demand skills. The complexity of digital marketing strategy is reflected in the large number of employment in the field. The digital skills gap is actu-ally the industry's dilemma. About 230,000 digital marketing profes-sionals are needed in the country's major metro areas, according to a LinkedIn survey.Now is the ideal time to begin a career in digital marketing be-cause there are so many open positions and not enough qualified peo-ple to fill them. Emmanuel Christi DasManaging Editoreditor@siliconindia.com
< Page 3 | Page 5 >