MAY 20208his year has been a boon for the MSMEs and the SMEs with regards to the kind of ROI they've accomplished. In fact, recently I came across an arti-cle in the Huffington Post that said that Indian economy is expected to become one of the leading econo-mies in the world and is geared to reach five trillion dollars by 2025. These MSMEs contribute 45 per-cent of India's GDP, which is practi-cally triple amount of what Corpo-rate India contributed. The sector has been said to be employing close to 46 crore people, and growing at 11.5 percent annually. These num-bers are just the proof that SMEs have now become the driving force of the India's socio-economic growth. This has just become eas-ier, with Digital marketing coming into the picture. In the early 2000s, Mainline Advertising was the only source for the brands to reach out to the masses, by investing heavily in it. Digitalization, smartphones and the internet gave birth to Dig-ital Media Marketing in India. As people moved to social media plat-forms, brands found it essential to connect with their users on these channels. On the basis of the statis-tics mentioned above, there's been an ongoing collaboration amongst Facebook, OECD and the world bank, focusing on SMEs across the world. The Future of Business Survey took the initiative to help these businesses out by keeping in mind the economic environments in which they operate and share these learnings with them. They built a platform where they were able to exchange the challenges and opportunities which existed to help them grow in return. Around 200,000 SMEs in 40 countries, with An alumnus of IIT Bombay with a diverse experience in marketing, entrepreneurship, technology and other domains, Chirag is helping SMEs and startups tackle industrial glitchesMSMES: DIGITAL MARKETING & EVERYTHING IN BETWEENBy Chirag Gander, Co-Founder, The MinimalistCXO INSIGHTST
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