MAY 20204Digital marketing, in the recent years, has been seen creating an online presence for products and services, mainly on the internet using digital technologies. The number of internet users has gone up to a number that was previously unprecedented - from 483 million users in the year 2018, India has now crossed half a billion internet users at a whopping 566 million. With this, the power of digital marketing has brought in an ocean of opportunities for businesses; even top-performing small and mid-sized companies are fi nding better competition, improved best practices, and increased engagement through digital marketing.Marketing has always been interfacing with customers at the right place and at the right time and with digital marketing customers can access information at any time from any place. Today, brands and companies have a whole new audience to market to and multiple innovative ways to do so. The digital marketing stream is not reserved for large corporations. Regardless of size, industry or geography, digital is a necessity for growth and business innovation today and beyond. In recent times, there has been mushrooming of a complete market of start-ups, services and more than connect people globally. These startups meticulously use digital platforms to create a substantial following around their interests, thoughts, or personalities. As innovations in technology and ideas come forward, there are trends such as conversational content - particularly audio and video content like voice search and live videos which marketers can explore to improve consumer interactions and brand awareness.In our current edition, we have listed some best digital-marketing startups based out of Mumbai that are keeping their eyes on emerging technologies, methods and patterns to win over.As digital trends evolve every year, startups are aware of the changes to easily adapt to emerging technologies and stay ahead in the market.Do share your thoughts with us!Nandini MukherjeeManaging EditorDigitally Empowered Marketing Strategies are Ruling Businesses EDITOR'S NOTEVisualisers S Sivasankar J Dennis Bennito siliconindiasiliconindia Vol 5 · Issue 11 - 3 · May 07, 2020 Publisher Alok Chaturvedi Managing Editor Nandini Mukherjee Editorial Team Aparna Roy Monica Pallavi J Likhith Aradhya Subhadarshini Mohanty Sales & Marketing Ravi Kumar C S Sonia Editorial Queries startupcity@siliconindia.com To subscribe Visit: www.siliconindia.com/subscribe/ Cover price is ` 150 per issue.Printed and Published By Alok Chaturvedi on behalf of SiliconMedia Technologies Pvt Ltd and Printed at Precision Fototype Services at Sri Sabari Shopping Complex, 24 Residency Road Bangalore-560025 and Published At No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugeshpalya, Bangalore-560017. Editor Alok ChaturvediCopyright © 2020 SiliconMedia Technologies Pvt Ltd, All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher.sales@startupcity.comGroup Art Director Ashok KumarCirculation Manager Magendran PerumalSr. Manager Sales & Marketing Virupakshi Pattar
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