APRIL 20204Over the past few years, the digital media landscape has shown that businesses in India are by and large embracing digital mediums to attract, engage and transact with their customers.Digital marketing now has moved from an optional marketing platform to a critical one. The progress of technology combined with the globalization of commerce has led to the rise of digital marketing, or the practice of enticing consumers through a host of electronic platforms. This industry is a rapidly growing one and has been for some time. In understanding the history of this emerging field, aspiring digital marketers can enter it with the skills they need for future success. This kind of marketing is even more effective for start-ups, small businesses, and new ventures that often have to work with small budgets.It's easy to see that digital marketing is a key element for success in marketing and many marketers realize the potential for business growth using the platform.Several digital marketing firms especially a bunch of Indian start-ups have risen to the occasion to partner with such marketers in providing good social media strategies -proven to endow businesses with opportunities to establish relationships on different social media platforms. These relationships can be used to create a community of followers and brand ambassadors for increased brand awareness and exposure. Of course, this will require some level of time and monetary investment but will pay off handsomely in the future.Recognizing such start-ups, we have listed few of them in our current issue of startupcity named "10 Best Digital Marketing Startups - Bangalore ". The list comprises of innovative Bangalore-based start-ups that provide niche services and work with multiple businesses right from the inception phase to scaling up the business. For businesses, digital marketingis a big part and if used correctly, the future of digital marketing is going to be bright in India.Do share your thoughts!Nandini MukherjeeManaging EditorDigital is the New Trend EDITOR'S NOTEVisualisers S Sivasankar J Dennis Bennito siliconindiasiliconindia Vol 5 · Issue 10 - 7 · April 16, 2020 Publisher Alok Chaturvedi Managing Editor Nandini Mukherjee Editorial Team Aparna Roy Monica Pallavi J Likhith Aradhya Subhadarshini Mohanty Sales & Marketing Sanjana Mohanty C S Sonia Editorial Queries startupcity@siliconindia.com To subscribe Visit: www.siliconindia.com/subscribe/ Cover price is ` 150 per issue.Printed and Published By Alok Chaturvedi on behalf of SiliconMedia Technologies Pvt Ltd and Printed at Precision Fototype Services at Sri Sabari Shopping Complex, 24 Residency Road Bangalore-560025 and Published At No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugeshpalya, Bangalore-560017. Editor Alok ChaturvediCopyright © 2020 SiliconMedia Technologies Pvt Ltd, All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher.sales@startupcity.comGroup Art Director Ashok KumarCirculation Manager Magendran PerumalSr. Manager Sales & Marketing Virupakshi Pattar
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