siliconindia | | July 20188IN MY OpinionBy Ranjit Behera, Head--Digital Marketing, BankBazaar.comBankBazaar is an online marketplace that gives consumers access to customized rate quotes on loans, credit cards or personal finance products such as insurance policies, bank loans and credit card offers. They offer their services through web and mobile platforms, through which consumers can search for offers, compare, and customize it.he Internet has dramatically changed the way we lead our lives. It influences almost every aspect of our life, so much so that we are increasingly spending more time in the Internet world than in the real world. Marketers have long realized this and are using digital marketing to reach out people on the Internet.However, excessive exploitation of the Internet by digital marketers with deluge of advertisements--most of them irrelevant--has gradually bought multiple changes in the way people are consuming content on the Internet. Some of the key notable behavioral changes are:NEED FOR EVOLUTION OF DIGITAL MARKETING IN TIMES OF CHANGING USER BEHAVIORT
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