siliconindia | | July 20184Businesses are often marketing-led or sales-led but how often do we come across organizations which are customer-led? Today, customer engagement is more important than ever before. With almost each department having multiple touch points with its customers, most business models and strategies are now directed towards ultimately shifted powers from the seller to the buyer. The buying behaviors of the customers have also evolved drastically over the past decades. Today, consumers are starting and often ending their buyer's journey scrolling through online platforms, shopping online and virtually showing the effectiveness towards how effectively digital marketing works. This shift in the way consumers are making purchasing decisions and buying products and services has made digital marketing a must for any business that's trying to compete in today's modern marketplace, regardless of its size or the kind of industry it belongs to. Digital marketing has leveled the playing field for companies of any size or sector to build unique brand awareness amongst its target audience. The power available with digital platforms and strategies enables customer engagement to fuel an organization's growth by connecting their authentic brand message with the right target audiences. Unfortunately, it has created some unique challenges as well. Whereas an established brand may have carried value for years or even decades with traditional media, a budding business might often find it difficult to pick the right digital marketing service provider to accompany in their marketing journey. Hence, in this edition of siliconindia magazine we have featured a list of `20 Most Promising Digital Marketing Service Providers ­ 2018'. This carefully crafted list comprises of best-in-class digital marketing service providers which are setting a niche with their top-notch digital marketing strategies, helping businesses to reach their objectives. Hope the list helps you in your future endeavors and we achieve our mission.Your ideas are always welcome! Deepshikha SinghSpecial EditorEditorialDigital Marketing is the NEW Marketing siliconindia Vol 06 · Issue 12 · July, 2018 Publisher Alok Chaturvedi Special Editor Deepshikha Singh Editorial Team Ananth.V John Roshan Anto Krupa P. Dave Lesly Joseph Sophia Rohtagi Sujith Vasudevan Susma Kerketta Trisha Pragya VP - Sales & Marketing Virupakshi Pattar Advertising Managers Editorial queries editor@siliconindia.com To subscribe Visit https://www.siliconindiamagazine.com/subscribe/ or send email to subscription@siliconindia.com Cover price is Rs.150 per issue. Printed and Published By Alok Chaturvedi on behalf of SiliconMedia Technologies Pvt Ltd and Printed at Precision Fototype Services at Sri Sabari Shopping Complex, 24 Residency Road Bangalore-560025 and Published At No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugeshpalya, Bangalore-560017. Editor Alok ChaturvediCopyright © 2018 SiliconMedia Technologies Pvt Ltd, All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher.advertise@siliconindia.comVisualisers S Sivasankar SuanyaGroup Art DirectorAshok KumarNoidaAshu Sethi Garima Anand Circulation Manager Magendran PerumalAmeet Kumar Sahoo Nicky Kumari Prangya Tripathy Shashi Rajan
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