siliconindia | | MARCH 20218In this digital world, where digital media is integrated in almost everything, digital marketing is playing a vital role for organizations and businesses by offering them the freedom to advertise their portfolio to a seamless customer base. What makes it so reliable for the business world is its efficiency level. With the increased internet penetration, it's far more viable and feasible to target the ideal audience or consumers online through the digital platform than the traditional media which cost a lot more than what digital platforms and media do. Be it social media, surfing for information on Google or making purchases, India has transformed this medium into a full-fledged market. And this market has flourished into creating digital marketing as a prime source of bringing business through the internet. Digital Marketing is growing at a rate of 25-30 percent in India annually. And if statistics are to be believed, India touched the 500 million user's mark of the internet by the end of 2018. India also has the World's largest Facebook population. The high-speed digitization, online portals, social media channels, and much more, lead to a growth of digital marketing in a trend par imagination.However, the year 2020 was a bit different. The year witnessed one of the biggest pandemics in the century, due to which the business world saw brands and the marketers stumbling to survive the unpredictable events that have been unfolding. Even in this period, digital marketing was the only approach that helped companies to maintain a balance in their business. The coronavirus pandemic didn't just change BY SI TEAMIN FOCUSTOP 5 DIGITAL MARKETING TRENDS TO FOLLOW IN 2021
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