NOVEMBER 20229Accordingly, social media have been considered as an effective platform for enterprises to connect with large number of potential customers in order to spread their business information about their businessesnetworking sites (SNSs), blogs, forums, microblogs, photo and video sharing, product/service reviews, evaluation communities, and social gambling.Social Media & its Capabilities in Expanding the Interconnectivity between BusinessesIndividuals can use social media to share information and create content more easily. People use various online networks to share their experiences and interact with other users, such as Facebook, YouTube, Wikipedia, Twitter, Instagram, TripAdvisor, online forums, ratings, and review forums. Indeed, social media attracts information seekers to obtain information about the product/service that they intend to purchase, which leads to an increase in consumer purchasing intentions.On the other hand, social media as a communication channel help firms to accomplish different organizational objectives including marketing, PR, advertising, branding, customer service, human resources and problem solving. Accordingly, social media have been considered as an effective platform for enterprises to connect with large number of potential customers in order to spread their business information about their businesses.The development of online communities has expanded the interconnectivity between businesses and consumers and enables them to make rapid international communications. Moreover, social media impact on firms brand position, brand awareness, customer's loyalty and customers purchasing decisions.How facebook & twitter is helping businesses to achieve organization goals?facebook has allowed marketers to customize advertisements for a particular group of people. Marketers target these individuals on the basis of demographic information and shared interests. Facebook has made it possible to reach people who are aimed at cost-effective and attractive ways than traditional marketing channels. Today business organizations are looking for channels, where they can promote their brands at the lowest and highest possible cost. Facebook seems to be a partner that fits this need. However, Facebook doesn't have a sustainable model for business because it has a large user base. There are three different ways of promotion used by brands through Facebook: i) brand pages, ii) branded applications, and iii) advertisements.Twitter is yet another social media behemoth. Furthermore, the Twitter feature allows the organisation to validate the brands on an individual level. The use of something can be clarified into a short message that readers can read called a tweet. These messages appear on the followers' timelines. A website link may be included in the message. This website link allows followers to spend more time interacting with online content. This interaction fosters a bond and loyal communication between users and the brand.Final NotesWithout a doubt, social media improves business performance by increasing sales. Furthermore; social media could be used to grow business partnerships, such as finding a reseller to expand a business organization's market range, which resulted in an improvement in the business organization's performance. The increased use of social media for business would provide insights into the market for business organisations so that they could gain clients, resulting in the improvement of the business organization's performance.
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