FEBRUARY 20224We are officially living in the digital age. The digital revolution that was gradually spreading across India over the past few years was put in top gear owing to the pandemic. Being compelled to stay indoors and isolated motivated more Indians to adopt the digital life. India was home to 622 million internet users in 2020, and the number is expected to grow by 45 percent by 2025 according to the IAMAI-Kantar ICUBE 2020 report. The number will touch a whopping 900 million!In conjunction, India is also a country that heavily uses social media. In 2020, the country had 518 million social media users. The number is slated to grow to 1.5 billion by 2040. As a nation, we spent an average of 17 hours in a week on social media, which is higher than time spent by an average user in China and US.With social media gaining increased momentum, the marketing game has also evolved drastically. Today, every brand irrespective of its stature and nature is looking to create a strong online presence in order to connect with the plethora of users and potential consumers who can be found on the digitalverse. Over the years, marketing has evolved drastically to accommodate these new trends. Technology has also acted as game changer in terms of amplifying the effectiveness and efficiency of digital marketing solutions. With data driven solutions and AI based insights becoming the norm, digital & social media marketing has experienced a facelift.We have also witnessed the rise of `influencer marketing' over the past few years. Rendering an instant connect with niche audience, this trend has brought about a paradigm shift in how social media can be utilized to not only connect with consumers, but also aid brand discovery. A report suggested that 45 percent of brands used social media to increase their brand discovery. Additionally, gen Z and millennials also picked social media as their top choice to identify new and upcoming brands. However, it is pertinent to note that the focus for social media marketing going forward will be on `people'. Brands must be cognizant that beyond the screens are real people with real emotions. Catering to their feelings, values and thought process will be the key to creating a successful social media marketing campaign. Do let us know your thoughts.Rachita SharmaSpecial EditorNot `Technology' but `People' to be at the Center of Successful Social Media Marketing Campaigns EDITOR'S NOTE Vol 8 · Issue 01 · FEBRUARY 2022 Publisher Alok Chaturvedi Special Editor Rachita Sharma Editorial Team Komal Banchhor Akansha Chak Shiwani Pradhan Srabani Ganguly Sales & Marketing Shashi Ranjan Editorial Queries editor@siliconindia.com To subscribe Visit: www.siliconindia.com/subscribe/ Cover price is Rs. 150 per issue.Printed and Published By Alok Chaturvedi on behalf of Siliconmedia Technologies Pvt Ltd and Printed at Precision Fototype Services at Sri Sabari Shopping Complex, 24 Residency Road Bangalore-560025 and Published At No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugeshpalya, Bangalore-560017. Editor Alok ChaturvediCopyright © 2022 SiliconMedia Technologies Pvt Ltd, All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher.sales@siliconindia.comGroup Art Director Ashok KumarCirculation Manager Magendran PerumalVisualiser Suanya Chakraborty VP Sales & Marketing Rohit Kumar siliconindia
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