siliconindia | | March 20198TELEVISION TRENDS FOR 2019By Arjuun Bajaj, Founder & CEO, Daiwaelevision has now come a long way since the clunky remotes and big setup days. Today, with the introduction of high-speed internet, we are watching on multiple screens (often at the same time), accessing content from multiple providers both digital and linear and watching on our own schedules. Television is now digital, and digital is now television; and one thing is for sure: When it comes to TV, the only constant is change. Now, people are more attached to their televisions than ever, in result to which the manufactures are continuously finding new ways to keep them going.Indian TV market registered a robust growth in 2018. The year marked some re-markable changes in the television mar-ket, both in terms of technology and price. The year made a shift from the entry level TVs to Smart TVs. The Industry overall saw the move towards Smart TV and by the end of next financial year ,the Smart TV mar-ket is predicted to move to 50 percent.Gradual change in consumer pref-erence defined the dynamics of the market. Rise in disposable in-come levels and growing internet penetration in the coun-try also contributed to an increase in sales of smart TVs. With introduction of disruptive business models and in-novative technologies, television is transforming itself. Television industry's 2019 vision will be all about per-sonalized technology & experience, wherein every-one is connected to a smart TV. Brands too have focussed on bringing new smart solutions for Smart TVs. There are already plenty of incredible new 4K UHD Smart TVs. So, for the year 2019, these are going to be as sure as a sunrise. How-ever, for this year, what we will see is a much further expansion of next-generation technolo-gies coupled with many sharp refinements and ex-pansions on the existing cutting-edge standards for TV display technology in particu-lar that have finally started to go mainstream. With key focus on 4K TVs, numer-ous mid-range and bud-get 4K TV series with HDR, more brightness and higher NTSC packed into them will provide visi-ble improvements in picture quali-ty. In 2019, the trend will only continue and many of the new less expensive televisions will Arjun begun his entrepreneurial journey with Daiwa in 2016. He is responsible for leading the company's expansion into India.IN MY OPINIONTArjuun Bajaj
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