siliconindia | | March 20194siliconindia | | August 201848Being an interactive platform, digital marketing is one of the fastest growing marketing techniques for companies to com-municate with their customers, even in real time. The ability of strategically planned interactive campaigns to effectively engage clients will result in greater adoption of digital platforms in the com-ing years. However, the concerns aren't less for the businesses as they now have to stretch every penny for gaining maximum RoI. Hence, it is essential for them to segment their audience based on the type of business one runs, your audience demography, lifestyle and behaviour. While content will still be the king for years to come, what will drive the change is the localization of the content. Especially in a country like India where major internet using population resides in rural areas, localized content will help companies dive deep into their consensus to create better brand image. No wonder, India's total ad-spend will grow upto 15 percent to reach Rs.72,169 crore in 2019. Further, techniques like Artificial Intelligence will help marketers de-liver enhanced personalized content created post analysing consumer behaviour and search patterns, utilizing data from social media plat-forms and blog posts. Chatbots, the virtual assistants offer outstand-ing customer service, meeting customers' expectations and automating repetitive tasks, thus giving enough time to the marketers and business owners to focus on their core and more important work. If you are looking at partnering with a digital marketing company to enhance your marketing reach and grab better RoI, our current is-sue of `10 Most Promising Digital Marketing Consultants ­ 2019' and `20 Most Promising Affiliate Marketing Service Providers ­ 2019' is the perfect dictionary you need to find your best marketing partner. Featuring some of the best and most eminent names from the industry, this issue highlights some of their exceptional marketing strategies and innovative ways to help customers achieve their marketing goals.Do let us know what you think!Anamika SahuManaging Editoreditor@siliconindia.comEditorialAI, Chatobots & Machine Learning will Drive Digital Marketing Vol 07 · Issue 8 - 1 · March, 2019 Publisher Alok Chaturvedi Managing Editor Anamika Sahu Associate Editor Susila Govindaraj Editorial Team Ananth.V Avinash Roy Archee Roy Imelda Tarzarina John Roshan Anto Shefali Mathur Sophia Rohtagi Srrayvinya OLM Sujith Vasudevan Sushruth R Trisha Pragya Advertising Managers Editorial queries editor@siliconindia.com To subscribe Visit https://www.siliconindiamagazine.com/subscribe/ or send email to subscription@siliconindia.com Cover price is Rs.150 per issue. Printed and Published By Alok Chaturvedi on behalf of SiliconMedia Technologies Pvt Ltd and Printed at Precision Fototype Services at Sri Sabari Shopping Complex, 24 Residency Road Bangalore-560025 and Published At No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugeshpalya, Bangalore-560017. Editor Alok ChaturvediCopyright © 2019 SiliconMedia Technologies Pvt Ltd, All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher.advertise@siliconindia.comGroup Art DirectorAshok KumarCirculation Manager Magendran PerumalVP - Sales & Marketing Virupakshi Pattar Visualisers Vimalraj M Manjunath Ameet Kumar Sahoo Anupreethi Danila Felisha Rita Rohit KumarNoidaGarima Anand Rohit Raghubanshi
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