DECEMBER 20238AR &VR REVAMPING THE REALM OF THE APP DEVELOPMENTn recent days, the technologies Augmented Reality (AR) and Virtual Reality (VR) are transforming the digital dynamics of app development industry in India. The immersive and interactive experiences of AR and VR technologies have opened-up new-fangled potential for application developers to create innovative applications that can enhance user-engagement and transform the business landscape of various industries.According to Statista, the market size of AR &VR in India is expected to reach $300 billion by 2024. By the year 2027, the AR/VR market volume is projected to reach $1,078.0 million with growth rate of CAGR 14.63 percent during the forecast period 2023 to 2027. Similarly, the market of App development industry is estimated at $2,703.00 million in 2022 and the market size was expected to reach $4,858.00 million by 2027 with a growth rate of 12.35 percent. The numbers shows both the industries are upholding greater potential in the India marketplace.With advancements in capabilities of hardware & software, AR and VR technologies have gained significant traction in the current digital era. The app development industry is constantly taking on various techniques to generate cutting-edge applications that cater to the current demands and desires of users. The technological amalgamation of AR and VR enables the App developers to overlay the digital content onto the realistic world by creating entirely virtual environments and provide users with a seamless mix of the physical and digital realms. This article offers an in-depth look on the role of AR/VR technologies in shaping the app development industry.Impact of AR/VR on App Development in India:The immersive and interactive experiences of AR and VR technologies are enhancing the user engagement and fulfillment through diverse applications in various industries such as gaming, education, healthcare, and retail. In India, industries like healthcare, real estate, education, and entertainment, are leveraging AR/VR to build applications that are perfectly tailored to their needs. For instance, the medical training simulations for Health care, Virtual tours for real estate and AR-based educational applications are showing the massive expertise of App developers which are revolutionizing the entire marketing and business landscape. The e-commerce companies in India are incorporating AR to facilitate consumers to virtually try products before their purchase, in that way reducing the unwanted returns and improve their shopping experience. Moreover, AR/VR technologies have being used comprehensively in the training modules, simulations & skill development programs across industries. Also the businesses which are powered by AR/VR apps are aiding them in creating ground-breaking advertising strategies by contributing to interactive and engaging content to attract the viewers. To understand deeply, we listed few best App development startups in India that uses AR/VR as one of prominent technologies to meet the current demands of businesses.The Intellify: Based in Gujarat, the company The Intellify provides feature-rich and business oriented AR, VR solutions. To push the boundaries of App development using immersive technologies, the company offers iOS ISC COLUMN
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