SEPTEMBER 20229TRENDS BEHIND THE EVOLUTION OF BRAND-CONSUMER CONSENSUSincreased by 47 percent. People are taking ownership of passions like #CricketTwitter (+55 percent), building complex worlds like #DCFanDome (+35 percent), and engaging with diverse entertainment conversations like Kollywood (+14) as they converge on Twitter to find their tribe.Entrepreneurship Hits Peak Culture: Nowadays, India is the third largest unicorn ecosystem in the world, and enthusiasts are taking to Twitter to discuss all things startups. #StartUpTwitter is growing, and there's been a 22 percent increase in discussions around entrepreneurship. Founders are creating personal brands, while popular references like #SharkTankIndiaMemes and #PeakBengaluru add humour and fun to the conversation. What's inspiring is to notice a 40 per cent addition in women joining the discussion, with the talk around female entrepreneurship going up by a whopping 269 percent, an evident indicator of the bridging gender gap in the workforce.Consumers are increasingly spending most of their time on the internet. At work, at home, and on mobile, they have continual opportunities to connect with people, organizations, and brands. Social media platforms are appearing as a dominant digital communication channel via which consumers learn about, share information, and interact with brands they consider, purchase, and evaluate. In the coming months, these trends will explain how brand-consumer relationships evolve, introducing new paths that brands will have to navigate to contact consumers where they are on Twitter or any other social media. The Twitter Trends Report catches the themes and interests that are shaping consumer behavior in the Indian market, and outlines top trends for brands to lean into to become a part of conversations that are happening right now, and will continue to grow
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