OCTOBER 20258ATOP 10 STARTUP-LED APPS DELIVERING INSURANCE PRODUCTS TO UNBANKED COMMUNITIESBy M R Yuvatha, Senior Correspondent, Startupcity Columns of now, India's unbanked population estimated at over 190 million adults continues to face barriers to financial security, with insurance penetration hovering below 4 percent in rural and low-income segments. Indian startups are leading a fintech revolution by embedding microinsurance into mobile apps, using UPI, Aadhaar-based eKYC, and regional language interfaces to deliver affordable coverage without traditional banking requirements.Premiums as low as 5-50 monthly cover health, crop, accident, and asset risks, often with parametric payouts triggered by weather data or health alerts.These apps partner with telcos, MFIs, and NGOs to reach Tier-3/4 cities and villages, aligning with IRDAI's 2015 Microinsurance Regulations and government schemes like PMJJBY.Saroj Topno Mittra, Director, Margdarshak, says, "Digital solutions and new technologies also offer great potential to overcome the hurdles of balanced socioeconomic development. With two-thirds of the world's population now connected to mobile devices, the digital channel is opening up new opportunities to reach unserved and underserved markets more quickly and efficiently".Here are 10 Impactful Startups Serving Millions across India1. Acko - Bite-Sized Digital Policies for Urban Informal Workers· Varun Dua - Founder & CEOFounded in 2016 in Bengaluru, Acko has grown to over 50 million users by 2025, with 60 percent from low-income urban migrants via its app. It offers
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