MAY 20218By R S Maan, Managing Director And Global Chief Revenue Officer, CodleoHe has 20+ years' experience in Business development, Account Management, Market Research, Sales and Strategy Development, Leadership & Operations in the industry of IT software.IN MY OPINIONCLOUD AND DIGITAL TRANSFORMATION CAN CHANGE THE FACE OF BUSINESSEShe technological disruption is happening at a rapid pace across various sectors. As a result, companies are investing heavily in terms of efforts, capital and time for the digital transformation of their businesses. The motive is to thrive and grow amidst evolving business landscape and use advanced digital technologies and tools to create new business processes as well as modify the existing ones.Impact of Digitisation on Customer EngagementIt is evident enough that digitisation is fundamentally transforming the way businesses work. As organisations move away from traditional spreadsheets to smart applications for managing their operations, simultaneously, they are leveraging the opportunity to redefine their business strategies and how they interact with their customers. An increasing number of companies are taking initiatives to redefine everything they do at all levels with the primary objective of adding enabling a personalised customer experience. A classic example of digital transformation and the way it enhances customer engagement is streaming giant Netflix.Let's dig deep into how digital transformation benefits businesses.1. Streamlines Existing Business ProcessesCompanies' urgency of adopting digital solutions is increasing exponentially, every year. Digital is not only changing the manner companies considered data but also, how organisations planned their operations. By adopting technologically advanced tools and techniques, a business saves a lot of time on redundant processes, TR S Maan, Managing Director & Global Chief Revenue Officer
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