siliconindia | | FEBRUARY 20239based on geographic location or proximity to a service provider.Advantages of Mobile MarketingMobile marketing is an indispensable tool for companies large and small as mobile devices have become ubiquitous. The key players in the space are the brands (and companies that they represent through advertising), and service providers that enable mobile advertising. Mobile advertising targets audiences not so much by demographics but by behaviors (though demography plays a part, such as the fact that iPad users tend to be older and wealthier). Mobile marketing is any advertising activity that promotes products and services via mobile devices, such as tablets and smartphones. It makes use of features of modern mobile technology, including location services, to tailor marketing campaigns based on an individual's location.Mobile marketing is a way in which technology can be used to create personalized promotion of goods or services to a user who is constantly connected to a network. Digital marketing is a term to describe marketing strategy that involves reaching customers through digital channels such as websites, social media, search engine advertising and email. Mobile marketing is a component of digital marketing that targets customers who access information through mobile devices. Mobile marketing, although technically a part of digital marketing, has quickly risen
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