siliconindia | | SEPTEMBER - 20224 Vol 10 · Issue 08 - 02 · SEPTEMBER, 2022 Publisher Alok Chaturvedi Editor Emmanuel Christi Das Editorial Team Aveek Pal Chaudhuri Hima P M Mandvi Singh GM - Sales & Marketing Rohit Kumar Advertising Managers Editorial queries editor@siliconindia.com To subscribe Visit https://www.siliconindia.com/subscribe/ or send email to subscription@siliconindia.com Magazine Price is Rs.150 per issue. Printed and Published By Alok Chaturvedi on behalf of Silicon Media Technologies Pvt Ltd and Printed at Precision Fototype Services at Sri Sabari Shopping Complex, 24 Residency Road Bangalore-560025 and Published At No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugeshpalya, Bangalore-560017. Editor Alok ChaturvediCopyright © 2022 Silicon Media Technologies Pvt Ltd, All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher.advertise@siliconindia.com Visualisers Mrigank SharmaAsokan S.V.Art ManagerSuanya Chakraborty Manager DesignPrabhu Dutta A.R. N RayCirculation Manager Magendran Perumal Ashwini D Naik Shilpa Selva Felisha Rita Correspondent Samatha SPAssistant Editor Ananth VAssociate Editor Indranil Chakraborty One of the biggest issues nowadays for most firms is gain-ing and keeping client loyalty. Customers do, after all, possess greater power than ever. They are far more intel-ligent and have greater options available to them.They are also far less forgiving. Even a minor error on your part could cause customers to switch to a rival's good or service. A single negative encounter will cause 32 percent of consumers to abandon a brand, according to PwC's Future of CX research. Moreover, 92 percent of them will depart after two or three negative encounters. That's how challenging it is to retain customers in the modern world!And for this reason alone, investing in carefully thought-out customer loyalty programmes and retention methods is essential to the survival, expansion, and success of a firm. A loyalty programme seeks to instil commitment among its participants. Businesses can use their advantages by controlling the customer experience and reward-ing customers.The foundation of brand loyalty programmes has always been the use of loyalty points. However, 79 percent of consumers say they no longer want to wait for value. They would rather have immediate advantages like free shipping or immediate discounts, and they are willing to pay for them. When a loyalty programme delivers better rewards, customers are more inclined to sign up. In fact, a premium loyalty programme would be paid for by 76 percent of the consumers polled. Your existing standard loyalty programme can benefit from the addition of a premium tier to help clients who want more benefi-cial advantages and an interesting experience.This edition is based on a list of service providers who have re-searched their clientele and are aware of their needs. It's interest-ing to note that a few of the loyalty programmes created by these businesses have also been adopted in various versions by prestigious organisations. We really hope that these service providers can meet your needs.Do let us know what you think.Emmanuel Christi DasEditoreditor@siliconindia.comEditorialRetaining Customers is the Modus Operandi Nowsiliconindia | | April 202035siliconindia | | October 201921We simplifyENTERPRISE UXAustin | Hyderabad | Bangalore | Mumbaiwww.f1studioz.combusiness@f1studioz.com+91 77801 69162
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