siliconindia | | September 20194 Vol 08 · Issue 2 - 6 · September 09 - 2019 Publisher Alok Chaturvedi Managing Editor Anamika Sahu Associate Editor Susila Govindaraj Editorial Team Ananth.V Avinash Roy Imelda Tarzarina Srrayvinya OLM Sujith Vasudevan Trisha Pragya VP - Sales & Marketing Virupakshi Pattar Advertising Managers Editorial queries editor@siliconindia.com To subscribe Visit https://www.siliconindia.com/subscribe/ or send email to subscription@siliconindia.com Cover price is Rs.150 per issue. Printed and Published By Alok Chaturvedi on behalf of SiliconMedia Technologies Pvt Ltd and Printed at Precision Fototype Services at Sri Sabari Shopping Complex, 24 Residency Road Bangalore-560025 and Published At No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugeshpalya, Bangalore-560017. Editor Alok ChaturvediCopyright © 2019 SiliconMedia Technologies Pvt Ltd, All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher.advertise@siliconindia.comVisualisers Vimalraj Siva SankarGroup Art DirectorAshok KumarCorrespondents Sigma Mohanty Subhadarshani Mohanty NoidaGarima Anand Ashu SethiCirculation Manager Magendran Perumal Ashwini Naik Felisha Rita Rohit Kumar Shivanshu Shekhar PatelSimplicity & Customized Offerings are the Quintessential for Successful Loyalty Programs We all fall prey to the discounts, cash backs and points that companies promise to offer when we buy from them. With terms & conditions attached, and the long process to redeem them, we never ever realise the full potential of our investment. Yes, I consider the money spent on buying as investment and these brownie points as the returns. With the critical customer loyalty programs on the move, many people drop them in between, which leads to a huge loss for the companies. Hence, simplicity is the best policy. Also, many such loyalty programs are designed off-the-shelf and offered to every customer despite their level of engagement with the companies. Another moment of loss! Hence, customization is another best policy. It is really essential that loyalty programs are designed in such a way that they provide excellent user engagement and experience, while also allows them to redeem their points in a way they want to. One could be converting these points into cash and ability to use it across multiple vendors. Designing such intricate, yet simple customer loyalty program is no mean feat. It needs deep understanding of the customer's mind, their engagement with the companies, their buying behaviour and much more. If you are looking to partner with such customer loyalty service providers, our current issue of siliconindia Magazine's `10 Most Promising Customer Loyalty Services Providers ­ 2019' will help you zero-in on one. The issue features some of the most interesting companies who have the history of creating some of the highest engaging customer loyalty programs for clients across domain. Read to know more about them.Do let us know what you think!Anamika SahuManaging Editoreditor@siliconindia.comEditorialsiliconindia
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