siliconindia | | AUGUST 20174Whether it is product improvement or customer engagement, customer feedback plays an eminent role in shaping the company's world. With social media taking up the role of an open stage, customers have become more vocal about their emotions, experiences and views about the products/services they use, pouring out almost everything out there loud and clear for others to follow. Hence today, companies are trying to incorporate every mechanism to gather insights into what customers feel, talk and want from them. Following this need, several companies have created various software and tools to analyse and measure what customers feel and speak about brands on various online and offline modes, and help relevant clients make more prominent decisions to tweak, change or even discard a particular service/product. Apart from product/service improvement, the process is also one of the best ways to measure customer satisfaction, and hence provides an actionable insight to create a better customer experience and improve customer retention. Apart from helping in making better business decisions, customer feedback also aids in identifying customer advocates who will be your best marketing campaigner adding tremendous value with very little expenditure. Realising the increasing importance of customer feedback, we at siliconindia bring to you `10 Most Promising Customer Feedback Software Providers ­ 2017' in our current issue. We also bring to you `10 Most Promising Content Management Solution Providers ­ 2017', a list that comprises of 10 best enterprises who manages your content efficiently to turn the action live through your company's content.Listening is an Art that will lead your company to success. Keep listening! Do let us know what you think!Anamika SahuManaging Editoreditor@siliconindia.comEditorialListening to Customers is the Secret Sauce to Success siliconindia Vol 06 · Issue 1 - 2 · August 01, 2017 Publisher Alok Chaturvedi Managing Editor Anamika Sahu Editorial Team Ananth .V Anurag Bhol Karthik Muralidhar Nelson Devasia Shefali Mathur Sujith Vasudevan Susila Govindaraju Trisha Pragya VP - Sales & Marketing Virupakshi Pattar Advertising Managers Editorial queries editor@siliconindia.com To subscribe Visit www.siliconindia.com/magazine-in or send email to subscription@siliconindia.com Cover price is Rs.150 per issue. Printed and Published By Alok Chaturvedi on behalf of Siliconmedia Technologies Pvt Ltd and Printed at Precision Fototype Services at Sri Sabari Shopping Complex, 24 Residency Road Bangalore-560025 and Published At No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murigheshpalya, Bangalore-560017. Editor Alok ChaturvediCopyright © 2017 SiliconMedia Technologies Pvt Ltd, All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher.advertise@siliconindia.comSr. Visualiser MaitreyeeVisualisers S Sivasankar Mohana Krishna Group Art DirectorAshok KumarNoidaAshu SethiCirculation Manager Magendran PerumalGarima Anandwww.adinfinitum.ininfo@adinfinitum.in+91 98926 73719+91 83809 49593Right Audience, Anytime, Anywhere ...AudienceTargetingManual/AutoOptimizationLearningBudgetCampaignStartsweb:email:mobile:Traffic Traffic Traffic!Clean, Curated, Optimized
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