siliconindia | | September 20194What makes up a business? Some would say the idea. Others might quote the Capital. Some very practical and tech savvy board member would say it's the technology. Not that all these are incorrect, but one of the most crucial aspects of business throughout the history of business has been customer relationship. It is not just in this digital age that customer relationship is relevant. The importance of CRM cannot be overstated. Since customer relationship is an indispensable aspect of a business, people want to figure out the best way to do it. One of the key factors behind the growth of CRM is accessibility. Companies want access to customer data in real-time, with mobile and cloud solutions leading the way. Those who have embraced these technologies have seen a huge improvement in both the adoption of CRM software by their employees and the meeting of sales quotas. However, all is not well with the adoption rate of CRMs. The reasons are not very secretive. It is more of a rhetorical fact. The reason CRM projects fail is not due to the technology, but because of an organizations culture. CRM success inside a company is much more than choosing and launching new software but, it's human nature that makes us resistant change. Yet, this has not slowed down enterprises from welcoming a CRM into their business processes. In fact, startups are known for brining CRM at a much early stage of their business journey. And THAT, is not a coincidence. Businesses now know, that the key to not just survival, but flourishing is admitting that Customers come first. Period. More so, with Mobile technology or mobility ushering a new wave of business dynamics, the number of factors pulling down the adoption figures of CRM, got reduced. A web-based CRM was not that convenient for sales reps out in the field. It had its limitations. Therefore, with Mobile CRM coming in, sales reps were able to find it finally comfortable to comply. Data Agility, Improving team collaboration, 24×7 access to information and Instant record updates on the go were some of the benefits that drove organizations towards mobile CRM as the new alternative. This was largely famous amongst logistics and transportation industry. This edition of SiliconIndia has made sure we throw light on both the segments of CRM (web & mobile), in order to allow organizations to judge for themselves and select what's best for them. Because, you know, we too care about our customers, i.e audience/readers. Do let us know what you think. Chitra MishraSpecial Editoreditor@siliconindia.comEditorialCustomers Come First- Never gets Old Vol 08 · Issue 2 - 1 · September, 2019 Publisher Alok Chaturvedi Managing Editor Anamika Sahu Special Editor Chitra Mishra Editorial Team Ananth.V Avinash Roy Imelda Tarzarina Srrayvinya OLM Sujith Vasudevan Trisha Pragya Advertising Managers Editorial queries editor@siliconindia.com To subscribe Visit https://www.siliconindia.com/subscribe/ or send email to subscription@siliconindia.com Cover price is Rs.150 per issue. Printed and Published By Alok Chaturvedi on behalf of SiliconMedia Technologies Pvt Ltd and Printed at Precision Fototype Services at Sri Sabari Shopping Complex, 24 Residency Road Bangalore-560025 and Published At No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugeshpalya, Bangalore-560017. Editor Alok ChaturvediCopyright © 2019 SiliconMedia Technologies Pvt Ltd, All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher.advertise@siliconindia.comGroup Art DirectorAshok KumarCirculation Manager Magendran PerumalVP - Sales & Marketing Virupakshi Pattar Visualisers Manjunath Siva Sankar Nagendra Kumar Khirod Kumar Sanjana MohantyNoidaGarima Anand Rohit Raghubanshi
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