siliconindia | | JULY 202119proximity or location-based marketing services. Bea-cons are very low-priced hardware that can be eas-ily mounted anywhere. They are battery-friendly and use bluetooth which can transmit messages or prompt directly on user smartphones allowing to exchange com-munication with nearby devices, using BLE ­ bluetooth low-energy signals that can be connected to any smart-phones and notify users according to demographics, be-havior and location. This is more proximity-based cam-paigns and marketing which can automate digital solutions and services. They are not highly dependent on Wi-Fi or cellular net-works to maintain connectivity to send and receive com-munications with user smartphones. Beacons are smart and will change the customer experience like their pioneers such as QR codes, geofencing, or GPS, which work much better, as they do not have any dependencies on third party and create active interaction in engaging customers.The Beacon platform acts as an aggregator and collabo-rator to send & receive requests on a simplified common platform. Smartphones which are on bluetooth connect to a nearest Beacon placed and send a notification about the exclusive deals to customers, which helps to initiate an e-Commerce conversation, which also triggers proxim ity marketing to the connected users. The Beacon technology empowers proximity-based experience for the users to con-nect and interact with the applications.The AI Beacon is a serving engine in the applica-tion that establishes a lean communication on customer devices. It can serve products and services based on situ-ational requirements and needs. The objectives consid-ered when designing the application is to create need and task-based workspaces, location awareness and portabil-ity, by serving an order in limited amount of time with personal customization.The Beacon serving engine uses a framework mode to accelerate the mobile app with much faster pace, and entire development and deployment runs on cloud, which directly fetches data from cloud servers with real time data storage & streaming, and takes minimum space in local memory.The Beacon engine adjusts based on the user behavior and strategically provides the best user experience to the customers who use different sets of mobile devices. The engine is highly adaptable and scalable, enhancing applica-tion functionality across the platform. Machine to machine connectivity which will soon establish real time sync be-tween two hardware environments, will create predictive analytics with endless opportunities.The application which is in current state of prototype gets connected with location-based beacons and services. It predicts and personalizes products & services according to the customer requirements & preferences and provides real time choice & options. Both the Google Beacon and iOS iBeacons enable platforms to design, manage and deploy Beacons remotely, integrate with platforms and services by helping users' devices to discover content and functional-ity across Android, iOS native apps and the web. Beacon wireless technology is shaping the future by creating new integration strategies between hardware devices and creat-ing personalized consumer experience. Beacon wireless technology is shaping the future by creating new integration strategies between hardware devices and creating personalized consumer experience
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