MAY 20234In the creative-led world, creativity in the field of ADVERTSING is like a boon. Advertising today is flying high and brightening ups every new aspects, new idea. For a break-out success of any product, any idea, any innovation, or any firm CREATIVITY is the strong background. It uplifts to perceive the world in new ways, to find hidden patterns, to make connections between seemingly unrelated phenomena, and to generate solutions.Choosing a RIGHT advertising agency is hectic and complex too. As, competitive, captivating and cohesive ideas are simultaneously ardent yet spine-tingling in nature too. It requires great experience and research to finalize the right trick for right problem. An effective, thought provoking solutions fetches unique, useful, and relatable content that grabs the attention of audience and. Thus, right agency strategies to target right people for a particular brand at the right time. Further, the right agency ensures, enriches, and engages the clients and the audience with creativity intact. Preserving and salvaging organizations, products, and brands reputation is an important call because it helps to improve sales and maintain brand identity. Currently, various storytellers narrate via innovative design and constructive content that leads to convince the target audience and impress specific client in order to put out what is desired and demanded. They tend to ignite brands sales, popularity, and navigates smooth brand journey with a blend of creativity and technology to deliver best outcome and retain dependency of the audience and the clients. Enticing the audience, digitizing the brand, and marketing for the increase of demand is the main concern of creative team. They update and upgrade skills and knowledge about new avenues, new concepts like QR codes, co-branding, digital advertising, content marketing to match with the likes and dislikes of the audience. Precisely, to balance connection with a more digital-focused society it is mandatory to look at some of the top creative advertising trends, from playable creatives to interactive video Ads through our issue `Creative Advertising Startups'. This edition is a perfect encyclopedia on topics like creativity, Ads, and budding Ad agencies, who are taking one small creative step at a time to produce great results. Asst. Managing EditorHeena KousarBuild `YOUR' Brand with the Creative Constructors - the CREATIVE ADVERTISERSEDITOR'S NOTE Vol 8 · Issue 01 · MAY-2023 Publisher Alok Chaturvedi Asst. Managing Editor Heena Kousar Associate Editor Indranil Chakraborty Editorial Team Akanshah Shiwani Pradhan Samatha S. P. Sales & Marketing Sahana N Poojary Editorial Queries editor@siliconindia.com To subscribe Visit: https://www.siliconindia.com/subscribe/ Magazine Price is Rs. 150 per issuePrinted and Published By Alok Chaturvedi on behalf of Silicon media Technologies Pvt Ltd and Printed at Precision Fototype Services at Sri Sabari Shopping Complex, 24 Residency Road Bangalore-560025 and Published At No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugeshpalya, Bangalore-560017. Publisher Alok ChaturvediCopyright © 2023 Silicon Media Technologies Pvt Ltd, All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher.sales@siliconindia.comCirculation Manager Magendran PerumalGM Sales & Marketing Shashi RanjanManager - Design Prabhudutta A.R.N RayArt Manager Suanya ChakrabortyDesignerHari Shankar PAsiliconindiaCounterfeit contentall around you?WE MAKE OUT-OF-THE-BOX THENEW NORMAL.Get in touch with us for your digital marketing needs!hello@scribbld.socialscribbldsocialscribbldsocial1302, Lotus Link Square,DN Nagar, Mumbai.
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