siliconindia | | May 20186India's advertising industry is the second fastest growing industry in Asia after China. As per an estimation, the share of ad spend in India's GDP will be around 0.45 percent by 2018. With favourable policies from the Reserve Bank of India supporting the advertising industry, the industry will surely ensure a great growth trajectory to beat China in the coming years. When looking deeper into the market composition consisting of print, TV, digital, outdoor, radio & cinemas, the digital advertising market is expected to grow at a CAGR of 32 percent to reach Rs.18,986 crore mark by 2020 and will contribute around 24 percent of the total advertising pie. Factors like deeper penetration of internet and increasing spending capacity of the middle class people will play a signification role in the growing advertising figures. With more number of youth joining social media and networking sites, the potential of the social media is yet to be leveraged by the advertising industry and their clients that will further increase the sector's contribution to the advertising pie. But the challenge will remain to create a long lasting impact with less media spending and faster fan building process. Like Ken Robinson said, "Creativity is the process of having original ideas that have values. It is a process; not a random". The same implies to the world of creative advertising. While creative messages have the power to grab one's attention faster and for longer period of time, it should also leave a positive impact on the audience that leads to positive product attitude. But not many advertising agencies know this art. Hence bringing to `20 Most Promising Creative Advertising Agencies - 2018'. This comprehensive list features 20 of the emerging creative ad agencies that have creativity flowing through their veins. The featured companies are ready to address your advertising concerns through their creative ideas that will leave lasting footprints in the minds of your audience.Do let us know what you think! Anamika SahuManaging Editoreditor@siliconindia.comEditorialCreating Lasting Footprints of Your Brands siliconindia Vol 06 · Issue 10 - 5 · May 18, 2018 Publisher Alok Chaturvedi Managing Editor Anamika Sahu Associate Editor Susila Govindaraj Editorial Team Ananth.V Karthik Muralidhar Krupa P. Dave Shefali Mathur Sophia Rohtagi Sujith Vasudevan Srrayvinya OLM Trisha Pragya VP - Sales & Marketing Virupakshi Pattar Advertising Managers Editorial queries editor@siliconindia.com To subscribe Visit https://www.siliconindiamagazine.com/subscribe/ or send email to subscription@siliconindia.com Cover price is Rs.150 per issue. Printed and Published By Alok Chaturvedi on behalf of SiliconMedia Technologies Pvt Ltd and Printed at Precision Fototype Services at Sri Sabari Shopping Complex, 24 Residency Road Bangalore-560025 and Published At No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugeshpalya, Bangalore-560017. Editor Alok ChaturvediCopyright © 2018 SiliconMedia Technologies Pvt Ltd, All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher.advertise@siliconindia.comVisualisers S Sivasankar Suanya Veena R PGroup Art DirectorAshok KumarNoidaAshu Sethi Garima Anand Circulation Manager Magendran PerumalAmeet Kumar Sahoo Nicky Kumari Sambit Satpathy Susnigdha BhowmikCorrigendum: In our previous edition of the magazine featuring `10 Most Promising Bigdata Analytics Companies ­ 2018', in page 06, the name of Clairvoyant spokesperson - Shekhar Vemuri is wrongly mentioned as Srinivas Chaganti.
< Page 5 | Page 7 >