siliconindia | | AUGUST 202187 SOCIAL MEDIA MISTAKES YOUR BUSINESS SHOULD AVOIDBy si TeamAdvertising on social media is a smart move. Most people have social media accounts, and advertising on these platforms is an ex-cellent idea. However, just because social media is popular doesn't guarantee success. There are potential mistakes that could hinder the company from becoming an online success. Also, social media brand management is a process. Achieving success doesn't mean it's over. These are some of the common mistakes that busi-nesses commit when advertising through social media.1. THINKING THAT SOCIAL MEDIA IS ONLY FOR YOUNGER PEOPLEIt's a mistake to think that social media is only for the young-er generation. If the business targets older people, social me-dia is still an excellent platform. The truth is that it's more expensive to advertise on Facebook if the business requests that the ads are targeted towards older people. Facebook is generally more popular for the 55-64 year-age bracket. Tik-Tok is a better platform for advertising to the younger audi-ences. The point is that advertisers should choose the right platform to advertise and not dismiss social media as only for a certain group of people.2. NOT HAVING A PLANLike any other marketing strategy, advertising on social me-dia requires a plan. It would be a waste of time to use dif-ferent platforms if there's no plan at all. Anything posted on social media should be a result of thorough planning and not a spur of the moment reaction. It's not a personal account, but a representation of the business. Any activity done via social media could immediately backfire if it's a result of the lack of planning. From the quality of content to post to the resources to allocate, everything should have a clear plan.3. USING THE WRONG STANDARDS TO DETERMINE THE SUCCESSSome advertisers think that the marketing plan is successful because of the increase in the number of followers on Face-book and Twitter. While it's important to increase following, it shouldn't be the basis for success. Like any other market-ing strategy, the indicator of success is the general impact In focus
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