| | December 20189ier and better. Only when data becomes part of the DNA of an organisation can the full potential of it be realised.According to IDC, 40 percent of companies across the Asia-Pacific are still managing backup, recovery, data protection, and analytics strategies at a departmental level. Businesses need to move from a siloed data man-agement approach to an integrated one. There's no better time than now to get all players in the businesshuman resources, operations, and finance, among othersin on the game plan.Is Your Team Speaking the Same Language?No matter the type of sport, a team's ability to communi-cate has a direct impact on its success. This is especially applicable to rugby, where teams can go from defending, to attacking, then back to being on the defence in the span of a few seconds. Nowhere is communication within the team more vital than in the lineout. When throwing the ball from a lineout, players need to alert their team mem-bers on when and where to anticipate the ball, yet with-out making it too obvious to the opposing team where the throw-in will go.As your company embarks on its digital transformation journey, effective communication between your IT team and the rest of the business is the key. Adopting a common vocabulary and equipping teams with the necessary data skill sets are essential to fostering a data-driven culture.Management should do its part by insisting on da-ta-based reports from all departments, instead of accepting bare opinions or gut-feelings. It is only by connecting all the key processesproblem definition, solution approach and design, and action/change management with insights from datathat organisations can fully leverage data as a strategic asset to improve existing models.Build Your Winning TeamIf you're a serious sports fan, perhaps you might have felt from time to time that you could've made a better man-ager for your favourite team. Perhaps you've even tried your hand at drafting a fantasy team, deciding on your own unique team of players based on their skills, abilities, and areas of expertise. You would have likely considered how they fit together as a team, and made sure their strengths complemented another player's weakness. And, while some skills could be honed, you might have also found it worthwhile to regularly check in on the transfer market.Similarly, as the volume and complexity of your or-ganisation's data increases, your company may want to ensure they are adopting the most productive yet cost-ef-fective data management modelbe it on-premise, cloud, or hybrid.In building your winning data management strategy, companies should look for a solution that can accommo-date the different types of data within their organisation and assess whether this data needs to be accessed regu-larly or once every several years, etc. These consider-ations will then dictate where the data should reside. Organisations that adopt a single data management plat-form may find that they can get a comprehensive look at their data environment while cutting through complex-ities in data management, thus, facilitating their digital transformation journey.Data, no doubt, lies at the core of any digital transfor-mation. CIOs must invest in effective data strategies and engage themselves in the technical, organisational, and hu-man aspects of digital reforms.The pace of digital transformation shows no signs of slowing. Yet, many companies are still struggling to opti-mise their data investments and adjust to the speed of the information explosion. Given the capabilities that the right data management solutions can deliver, CIOs must make sure their organisations are not left behind. The good news is that they don't have to do this alone, with the right data management partner, the race for the competitive advan-tage is still up for grabs. Matthew Johnston
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