siliconindia | | August 20197c ontibut or sAdapting to the Direct to Consumer WorldPravin Ahire, Senior Vice President ­Operations, Finolex Cables Ltd46ceo insights21Trends Shaping the Future of AdvertisingToru Jhaveri, Senior Director ­ Strategy, DDB Mudra Group26Transforming Customer Relationship Management through Marketing AutomationHareesh Tibrewala, Joint CEO, Mirum India28Content Marketing ­ Selling Brands vs. Creating Engaging Content!Asif Upadhye, Co-Founder & Director, Yellow Seed Content Solutions35Advertising in the Entertainment IndustrySabia Gulati, Sales & Marketing Head, Madame Tussauds, Merlin Entertainments36Importance of a Design Strategy for a Brand in IndiaDeepa Bachu, Co-Founder & CEO, Pensaar41Agency of the Future: There's None! Are You Preparing to be the One?Nitin Naresh, Managing Director, Magnon\TBWA44OTT: One Platform with Many ChoicesTarun Katial, CEO, ZEE5 IndiacXo insightsThe Coming of Age of Advertising!Anita Nayyar, CEO, Havas Media Group, India & South Asia17last word
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