siliconindia | | AUGUST 20224That's a pretty open-ended question. Particularly if you haven't taken a serious look at your company reputation and the percep-tion you're creating within your office and throughout the public sphere. Corporate reputation is best described as the total standard of your brand's presence across all media and target audience segments. Your com-pany's reputation is the culmination of what internal and external stake-holders believe and feel about your brand over time. In the end, reputation determines how customers will interact with your company both now and in the future. What people and organisations think and feel about your busi-ness is known as your corporate reputation. It's what motivates brand inter-action and establishes your standing in the market and your sector. Stake-holders evaluate your reputation in order to determine where and how far they should take your business. They do this by analysing your reputation's strengths and flaws. Finding the talent you need to develop and manage a successful operation becomes that much more difficult without a positive company reputation. It also becomes harder to acquire new customers and foster client loyalty.We may all agree that keeping a positive company image is crucial, but how well-versed are we in the practical application of this concept and what exactly constitutes 'good'? When done properly, strong corporate reputation management should accomplish two goals: establish expectations for your future conduct and actions and identify your firm and brand with an idea or concept.Consider some well-known brands, like Rolex, which quickly conjures images of luxury and high calibre. Or perhaps you think of Amazon when you want to find something and have it delivered the following day because of its well-known reputation. Both of the aforementioned instances devel-oped that reputations by constantly carrying out their promises.But often it's not as easy or you're not Amazon or Rolex. This gives you a lot of leeway in your own corporate reputation management, you just need to decide pick the right service provider. Emmanuel Christi DasEditoreditor@siliconindia.comHow Does Your Company Measure Up? Vol 10 · Issue 08 - 02 · AUGUST, 2022 Publisher Alok Chaturvedi Editor Emmanuel Christi Das Editorial Team Aveek Pal Chaudhuri Hima P M Mandvi Singh GM - Sales & Marketing Rohit Kumar Advertising Managers Editorial queries editor@siliconindia.com To subscribe Visit https://www.siliconindia.com/subscribe/ or send email to subscription@siliconindia.com Magazine price is Rs.150 per issue. Printed and Published By Alok Chaturvedi on behalf of SiliconMedia Technologies Pvt Ltd and Printed at Precision Fototype Services at Sri Sabari Shopping Complex, 24 Residency Road Bangalore-560025 and Published At No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugeshpalya, Bangalore-560017. Editor Alok ChaturvediCopyright © 2022 SiliconMedia Technologies Pvt Ltd, All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher.advertise@siliconindia.comCirculation Manager Magendran Perumal Keerthi K Felisha Rita Correspondent Soumya JAssociate Editor Indranil Chakraborty Assistant Editor Heena Kausar Senior DesignerI. Dinesh KumarCover Concept Asokan S VArt ManagerSuanya Chakraborty Manager - Design Prabhudutta A.R.N Ray
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