NOVEMBER 20258SSTRATEGIES TO TURN EXPERIENTIAL MARKETING INTO A STARTUP GOLDMINEBy M R Yuvatha, Senior Correspondent, Startupcity Columntartups don't have Coca-Cola budgets, but they have something better, the freedom to be weird, raw, and unapologetically human. While big brands rent attention with polished ads, the smartest founders sell the attention itself by charging people to step inside their world. This is the real goldmine in experiential marketing, turning marketing into a direct revenue stream that funds growth, proves demand, and creates a self-accelerating flywheel of UGC, community, and investor FOMO.The model is simple but ruthless in its effectiveness, create an experience so undeniably magnetic that · Charge for immersive brand experiences, turning pop-ups and trials into profit-making, community-building events.· Partner with local festivals to create paid, branded immersive zones that generate virality without ad spend.· Use geo-targeted activations and personalized follow-ups to convert offline interactions into online buzz and rapid user growth
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