NOVEMBER 20224In most cases, business expenses like corporate gifts are routine. It is used to reward employees and strengthen relationships with clients or partners. However, the pandemic added a new level of urgency.A thoughtful gift helped to strengthen employee relationships and recognise individuals who went above and beyond under tough circumstances since corporate officials were dispersed. When business events went digital, a gift box for exceptional participants brought a dash of reality to an otherwise virtual event. Similar to how a kind gift helped to close the gap in distant customer relationships. Corporate gifting went from being a routine practise to a top business priority as a result of the pandemic. It emphasised that the receiver should feel valued and adored by the company as the primary goal of a corporate gift. Giving gifts is most frequently done to show gratitude to a partner, client, or employee as a token of appreciation.These presents of appreciation include a surprise element, which raises their value in building an emotional connection. Corporate gifting has more positive emotional and sentimental effects than it does immediate financial ones, such lead generation and sales growth.Corporate gifting has a long history and will continue to be used after Covid. Corporate gifts were historically considered a tactic to boost a company's sales. However, the motivational motivations and perceived benefits of corporate gifting now surpass the immediate financial rewards. Everything revolves around the sentimental advantages, such as fostering relationships, making the receiver feel cherished, and increasing productivity and loyalty. And the bottom line is where they all ultimately lead.Emmanuel Christi DasManaging EditorCorporate Gifting: From A Routine, To A PriorityEDITOR'S NOTEsiliconindia Vol 8 · Issue 01 · NOVEMBER 2022 Publisher Alok Chaturvedi Managing Editor Emmanuel Christi Das Assistant Editor Heena Kousar Editorial Team Komal Banchhor Akansha Chak Shiwani Pradhan Srabani Ganguly Sales & Marketing Sahana N Poojari Editorial Queries editor@siliconindia.com To subscribe Visit: www.siliconindia.com/subscribe/ Magazine Price is Rs. 150 per issuePrinted and Published By Alok Chaturvedi on behalf of Siliconmedia Technologies Pvt Ltd and Printed at Precision Fototype Services at Sri Sabari Shopping Complex, 24 Residency Road Bangalore-560025 and Published At No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugeshpalya, Bangalore-560017. Editor Alok ChaturvediCopyright © 2022 SiliconMedia Technologies Pvt Ltd, All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher.sales@siliconindia.comCirculation Manager Magendran PerumalGM Sales & Marketing Shashi RanjanManager - Design Prabhudutta A.R.N RayArt Manager Suanya ChakrabortySenior Designer Souvik AcharyaVisualizer Anusree Bhowmik
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