siliconindia | | JANUARY 20214Brand building puzzle has many master pieces that needs to be put in correct order to create an impression that stays forever. Out of these many pieces, corporate gifting is one that acts as a strong brand building slice. With India's corporate world ever-growing, the market size of gifting in India (corporate gifting and personal gifting) is expected to reach $159 million by 2025. However, unlike the traditional way of gifting including cash, experiential gifting is on rise. A field study stated that experiential gifts through 2.66 times greater sales compared to cash bonuses. This could be due to the fact that millennial and Gen-Z value experiences over things and it even stands for the corporate gifting. Some of the experiential gifting ideas include outings, adventure tour, sport, food & drink, music, travel, wellness gifts, self-care gifts, personalization, and others. Such rewards help solidify relationships strong than the usual gifts including cash. Research and Market mentioned that the socio-economic environment created by COVID-19 outbreak has accelerated growth of this segment. More in the segment of wellness gifts, self-care and personalized gifts. Other than these, online courses as a means of gifting is also gaining pace during the pandemic times when learning means sustaining the job crisis. There are dozens of them available; all you need to choose is what your employees need. In our current edition of siliconindia Magazine, we bring to you `10 Most Promising Corporate Gifting Companies ­ 2021'. Featuring them post detailed due diligence by our Editorial Board and our team of experts including the industry veterans, CEOs, HRs and others, we bring to you their offerings, their expertise and more. Read to know more about them.Do let us know what you think!Anamika SahuManaging Editoreditor@siliconindia.comBuilding Relationships with Corporate GiftingEditorial Vol 09 · Issue 06 - 02 · January - 2021 Publisher Alok Chaturvedi Managing Editor Anamika Sahu Editorial Team Aveek Pal Chaudhuri Avinash Roy Mandvi Singh Samrat Pradhan VP - Sales & Marketing Virupakshi Pattar Advertising Managers Editorial queries editor@siliconindia.com To subscribe Visit https://www.siliconindia.com/subscribe/ or send email to subscription@siliconindia.com Cover price is Rs.150 per issue. Printed and Published By Alok Chaturvedi on behalf of SiliconMedia Technologies Pvt Ltd and Printed at Precision Fototype Services at Sri Sabari Shopping Complex, 24 Residency Road Bangalore-560025 and Published At No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugeshpalya, Bangalore-560017. Editor Alok ChaturvediCopyright © 2021 SiliconMedia Technologies Pvt Ltd, All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher.advertise@siliconindia.com Visualisers Dennis Bennito S Sivasankar VetrivelGroup Art DirectorAshok KumarNoidaAshu Sethi Garima Anand Shivam AgarwalCirculation Manager Magendran Perumal Ashwini D Naik Indranil Chakraborthy Sanjana Mohanty Shivam AgarwalCorrespondentsSambit Satpathy Subhadarshani Mohanty
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