siliconindia | | SEPTEMBER 20229the Indian market, and outlines top trends for brands to lean into to become a part of conversations that are happening right now, and will continue to grow."Well, let's take a closer look at the interesting three trends:Finance Goes Social: When it comes to money matters, it used to be a closely held secret of the few. Though now, it has changed, and everyone wants in on the action. People are interested in discussing and diving deeper into finance-related conversations. It has gone up by 62 per cent. Communities of experts and everyday people are joining forces to share knowledge, sparking a 185 per cent increase in financial literacy discussions. Conversations about money have evolved, and concepts like decentralized finance (hello, crypto!) and digital assets have entered pop culture, with NFT + Bollywood, Bollycoin, and Beyond Life emerging as topics to watch out for.Fan-built Worlds: Fans are doing much more than just follow; they're now calling the shots. As fan clubs take charge of the conversation to create worlds they want to be a part of, discussions around fandom have increased by 47 per cent. People are taking ownership of passions like #CricketTwitter (+55 per cent), building complex worlds like #DCFanDome (+35 percent), and engaging with diverse entertainment conversations like Kollywood (+14) as they converge on Twitter to find their tribe.Entrepreneurship Hits Peak Culture: Nowadays, India is the third largest unicorn ecosystem in the world, and enthusiasts are taking to Twitter to discuss all things startups. #StartUpTwitter is growing, and there's been a 22 per cent increase in discussions around entrepreneurship. Founders are creating personal brands, while popular references like #SharkTankIndiaMemes and #PeakBengaluru add humour and fun to the conversation. What's inspiring is to notice a 40 per cent addition in women joining the discussion, with the talk around female entrepreneurship going up by a whopping 269 percent an evident indicator of the bridging gender gap in the workforce.Consumers are increasingly spending most of their time on the internet. At work, at home, and on mobile, they have continual opportunities to connect with people, organizations, and brands. Social media platforms are appearing as a dominant digital communication channel via which consumers learn about, share information, and interact with brands they consider, purchase, and evaluate. In the coming months, these trends will explain how brand-consumer relationships evolve, introducing new paths that brands will have to navigate to contact consumers where they are on Twitter or any other social media. Twitter has analyzed billions of Tweets from Jan 2020 - Dec 2021 and published the 2022 Twitter Trends India report
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