siliconindia | | SEPTEMBER 20224 Vol 10 · Issue 08 - 02 · September, 2022 Publisher Alok Chaturvedi Editor Emmanuel Christi Das Editorial Team Aveek Pal Chaudhuri Hima P M Mandvi Singh GM - Sales & Marketing Rohit Kumar Advertising Managers Editorial queries editor@siliconindia.com To subscribe Visit https://www.siliconindia.com/subscribe/ or send email to subscription@siliconindia.com Magazine price is Rs.150 per issue. Printed and Published By Alok Chaturvedi on behalf of SiliconMedia Technologies Pvt Ltd and Printed at Precision Fototype Services at Sri Sabari Shopping Complex, 24 Residency Road Bangalore-560025 and Published At No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugeshpalya, Bangalore-560017. Editor Alok ChaturvediCopyright © 2022 SiliconMedia Technologies Pvt Ltd, All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher.advertise@siliconindia.com Visualizer Mrigank SharmaCover Concept Amit VermaArt ManagerSuanya Chakraborty Manager DesignPrabhu Dutta A.R. N RayCirculation Manager Magendran Perumal Ashwini D Naik Shilpa Selva Felisha Rita Correspondent Samatha SPAssistant Editor Heena KousarAssociate Editor Indranil Chakraborty Corporate Gifting Pivoted From A Routine To A Priority In The PandemicEditorialC orporate gifts are a standard expense of doing business in most circumstances. It's employed to reward staff and improve connections with clients or partners. But the pandemic gave it a fresh sense of urgency.With corporate personnel scattered, a thoughtful present served as a means of fostering employee relationships and rewarding those who performed above and beyond under trying conditions. A gift box for special attendees added a touch of reality to an otherwise vir-tual event when corporate gatherings turned digital. Similar to how a thoughtful gift helped to bridge the gap in client connections that were kept at a distance. The pandemic transformed corporate gifting from a commonplace activity to a top business concern. It highlighted the most important result of a corporate gift, which is to make the recipient feel treasured and cherished by the business. The most com-mon reason for giving gifts is to express gratitude to a partner, client, or employee as a symbol of appreciation.Such appreciation gifts include a surprise component that increas-es their value in fostering an emotional connection. The emotional and sentimental benefits of corporate gifting outweigh the immediate financial rewards, such as lead creation and increased sales. Corporate gifting is a long-standing practise that will continue in the post-Covid era. Corporate gifts were once thought of as a strategy to increase sales for the company. However, the motivational moti-vations and perceived benefits of corporate gifting now surpass the immediate financial rewards. Everything revolves around the senti-mental advantages, such as fostering relationships, making the re-ceiver feel cherished, and increasing productivity and loyalty. And the bottom line is where they all ultimately lead.Emmanuel Christi DasEditoreditor@siliconindia.com
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