siliconindia | | January 20198THE ANALYTICS BEHIND BIRYANIBy Arvindh Sunda, Head ­ Marketing, Jigsaw AcademyHeadquartered in Bangalore, Jigsaw Academy is one of India's advanced analytics training institute offering courses like Data Science, Big Data, Machine Learning, Analytics, AI, IoT and many more.iryani is more than a meal. It's a comfort food. There are sto-ries of weddings being called off because of biryani. Most of us even find solace in biryani, You can't find an occasion, re-union or a get-together where biryani isn't served. Personally, I love biryani and all variants of it. Being an analytics person, howev-er, it has become an involuntary brain activity for me to bring in analytics into everything. So, when a new joint that serves only biryani opened up next to my office, I noticed that it was always full. As far as fast food joints are concerned, there is at least one or two days when the business goes dull. But that wasn't the case with this eatery.It was buzzling with people gathering and waiting to find a table. The amount of takeaways going out is equally overwhelming here. Just to point it out, the restaurant isn't posh. It's simple and well maintained. Usually, biryani joints are usually busiest during the Fridays or Wednesdays, with Friday being the best day for team lunches and Wednesday because of the mid-week blues. But this place was crowded every single day.With biryani being the first love for most of us, I de-cided to do some analytics on why this particular biryani joint was always crowded and what it takes for a serving of biryani to reach you. Read on.Analytics and the Food Joint SetupThe most obvious fascination that I learned was that the entire venture was the result of analytics ­ data analytics at the minutest and at the most incredible levels. What most of us tend to overlook is that, the restaurant worked on them and brought out significant changes in terms of customer experience satisfaction and operational expenses.So, during the research phase, I learnt that the restaurant incorporated analytics at every stage of its operations. Firstly, the shop was the result of analytics. The place is part of a popular chain of restaurants that came out with a speciality biryani eatery just to meet the needs of customers. When deciding on the niche of the restaurant, the chain made use of analytics to come up with results. IN MY OpinionBArvindh Sunda
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