siliconindia | | SEPTEMBER 20214India, as a country with a huge population, and growing household income and purchasing power, was the second largest market for major appliances and the third largest market for small appliances in 2019, based on revenue. In urban India, refrigerators and mixer grinders were among the most popular home appliances. For instance, the air conditioner market has seen steady growth since 2009, with climate change induced heat waves in India as one of the driving forces behind its increased demand. For many durable goods, India is still a market with great growth potential. In the consumer electronics segment, televisions occupied the top with an estimated 200 million households in financial year 2020 with a projected market size of 13.66 billion U.S. dollars in 2021. However, with the impact of COVID-19 pandemic, the market growth might be interrupted for a few years.Accordingy to few studies, Indian appliance and consumer electronics (ACE) market reached Rs. 76,400 crore (US$ 10.93 billion) in 2019. Appliances and consumer electronics industry is expected to double to reach Rs. 1.48 lakh crore (US$ 21.18 billion) by 2025. Growing awareness, easier access, and changing lifestyle have been the key growth drivers for the consumer market. The Government of India's policies and regulatory frameworks, such as relaxation of license rules and approval of 51 percent Foreign Direct Investment (FDI) in multi-brand and 100 percent in single-brand retail, are some of the major growth drivers for the consumer market. According to the Department for Promotion of Industry and Internal Trade (DPIIT), between April 2000-December 2020, FDI inflow in the electronics sector stood at US$ 3.16 billion.On November 11, 2020, Union Cabinet approved the Production-Linked Incentive (PLI) scheme in 10 key sectors (including electronics and white goods) to boost India's manufacturing capabilities, exports and promote the `Atmanirbhar Bharat' initiative.Looking at the promising future ahead, it gives us great enthusiasm to present to you the Indian brands that have emerged as a strong pillar for India's Make in India' initiative. Emmanuel Christi DasManaging Editoreditor@siliconindia.comEditorialRealizing `Atmanirbhar Bharat' Vol 10 · Issue 07 - 02 · September 5, 2021 Publisher Alok Chaturvedi Managing Editor Emmanuel Christi Das Editorial Team Aveek Pal Chaudhuri Mandvi Singh Rajan Sarma Rajesh P Komal Banchhor Abantika Bhattacharjee VP - Sales & Marketing Virupakshi Pattar GM - Sales & Marketing Rohit Kumar Advertising Managers Editorial queries editor@siliconindia.com To subscribe Visit: www.siliconindia.com/subscribe/ or send email to subscription@siliconindia.com Cover price is Rs.150 per issue. Printed and Published By Alok Chaturvedi on behalf of SiliconMedia Technologies Pvt Ltd and Printed at Precision Fototype Services at Sri Sabari Shopping Complex, 24 Residency Road Bangalore-560025 and Published At No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugeshpalya, Bangalore-560017. Editor Alok ChaturvediCopyright © 2021 SiliconMedia Technologies Pvt Ltd, All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher.siliconindiaPOWER TO INNOVATETrusted by Global Organizations for Executing InnovationCREATE AN IMPACT WITH IDEABRIDGE SAAS INNOVATION MANAGEMENT PLATFORMFor further details visit us at www.ideabridge.co | sales@ideabridge.in | +91 9820194157 | +91 8928947258advertise@siliconindia.comVisualisers Mohana Krishnan Vetrivel SGroup Art DirectorAshok Kumar Ashu Sethi Garima Anand Circulation Manager Magendran PerumalAnupreethi Danila.D Chander Thyagaraj Felisha Rita Correspondents Sambit Satpathy Subhadarshani MohantyNoida
< Page 3 | Page 5 >