siliconindia | | October 20219That's why it comes across as so amusing when new businesses brag about how great and reliable they are while using extremely vague terms. They'll say they're the cheapest, but provide no points of comparison. They'll say they have `high-quality products' without establishing a quality standard. It all amounts to nothing more than hot air.But people will listen to independent reviewers, which is why you should endeavor to cooperate with them however you can. Think of chiefly what you can to be featured in roundups. Roundups lend vital context to customers lacking the experience to decide for themselves (and unwilling to trust the brands).Independent assessments are big for businesses of all kinds, but they're particularly huge for YMYL brands in the online marketplace (YMYL stands for your money or your life, referring to companies that have the potential to seriously damage their customers' finances or health). Think about top-level YMYL sites like lotteries. Online lotteries can be international (American jackpots are available in India, for instance, with Powerball USA being one example), and this can make it unclear exactly how they operate, leading possible players to need clarification.You can also look at how online banking services fight to secure new customers. When the average person looks to swap their bank account, they're making an effort to act with optimal rationality, trying to save as much money as they can. That makes them want to dig into the particulars of every introductory offer and sign-up bonus. Only independent arbiters can offer guidance regarding the best bank accounts and actually be believed.Take a look around for roundups relevant to your business. If you sold phone cases, for instance, you could search for `best phone case sellers' -- though be sure to avoid roundups written by non-independent companies (your competitors, for instance). When you find something suitable, reach-out to the writer to suggest that they give your brand a try, and don't pressure them to give you a favorable review. Legitimacy is essential; you'll just need to accept the risk that they'll give you a bad rating.Focus on Assurances & GuaranteesThere are some areas in which people probably will trust you, so you must take advantage of them to boost your efforts. These areas concern assurances and guarantees. In other words, clear expansions upon your core value proposition that provide customers with explicit protections in the event that they're unhappy with their experiences.The classic example of this is the 100 percent money-back guarantee. If a customer isn't entirely happy with your service, they can get their money back with no questions asked. It's fairly compelling since it shows great confidence in the quality of the products or services on offer. Anyone providing such a guarantee (or a general satisfaction guarantee) without the quality to render it mostly irrelevant would soon lose a lot of money (and most likely go out of business).You can also provide assurances in the form of other trust indicators. You could talk about the security system used to secure your financial transactions, for instance, showing people that your operation is legitimate and worthy of consideration. You should absolutely make the best possible use of all the social proof at your disposal, featuring it on your website and in your content elsewhere. Just one glowing review from a believable source can be a huge help.
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