siliconindia | | December 201719In terms of investor relations, Advent builds specialized communication strategies and content for a company's shareholders, institutional lenders, stock analysts and brokersPritam-Singh,Co-FounderCONSULTANT OF THE YEAR ­ 2017The firm also renders bespoke Digital PR services, which involve online reputation management wherein various web outlets and social media influencers are lev-eraged to create and sustain a positive brand image. "A common notion is that digital PR is confined to getting articles published or mentions in new portals. However, in a world where users can bring enormous damage to a brand in a matter of seconds through a tweet or bad re-view, digital PR extends to whole range of activities span-ning community outreach and management, blogging, building solid social media profiles of founders among others," explains Kheman. Mitigating Crisis through Effective Communication StrategiesMedia in today's times has becomes exceedingly power-ful and brands are often required to stay at their toes to keep a positive name in the industry. However, with social media becoming an all pervasive force, brands can often land themselves in choppy waters owing to something as insignificant as a tweet. Such situations call for crisis management which can be described as a communication framework that aims to either pre-empt or contain damage to the reputation of a company, brand or individual. Ad-vent deals with such situations by initially identifying all possible crisis situations and conducting an internal inqui-ry (external inquiry if required). The firm also helps cli-ents with spokesperson identification & coaching, sched-uling and issuing company statements to all stakeholders. "However, the magic recipe that makes a successful crisis management campaign is absolute transparency between the stakeholders," explains Pritam Singh, Co-Founder, Advent Public Relations.Key to Success: Culture & PerformanceOwing to a well-rounded service portfolio, Advent has been flourishing within the PR industry for the last five years. The competent organization has worked with var-ious brands from a cross section of industries including financial services, logistics, consumer technology and kitchen & home appliances, among others. However, the other factors that have aided in catapulting Advent to the big league has been the organization's focus on two es-sential pillars - work culture and performance. The orga-nization has fostered a culture where collaboration, learn-ing, empathy and integrity are highly valued. People are encouraged to proactively take responsibility and openly share concerns. The company has also retained most of its initial clients; this remains a testament of Advent's con-sistent performance. Advent has steadily grown with a 25 percent YOY growth. The organization is gearing towards achieving an accelerated growth rate in the years to come by expand-ing its clientele and foraying into newer verticals such as clean/alternative energy, fintech, FMCG, tourism and healthcare. These ambitious future goals backed by Ad-vent PR's 30 man years of combined experience spanning multiple verticals is nudging the company towards an up-ward growth trajectory.
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