siliconindia | | December 20198Management stud-ies are not the same as they used to be. Ear-lier, there were only a few domains of specializa-tions that Business Schools offered, since most people only considered these fields as viable career options. However, the last decade saw various changes in the general public in terms of their mindset, way of living, and source of income. This led to people broadening their career options and thus resulted in business schools add-ing many new subjects from diverse domains and industries. Due to the change in mindset and thereby the demand, business schools have modified their course offerings dramatically. That is why nowa-days, MBA courses like Healthcare Management, Entrepreneurship & Innovation, Leadership, and Travel & Tourism are starting to be com-monplace. While keeping-up with the fast-paced competition has led busi-ness schools to win over students, they usually make compromises in program research, thus resulting in half baked curriculums that would hurt in the long term.With this in mind, the next obvi-ous question is, what should busi-ness schools do? The answer to this question is two-fold. B-schools must focus on two things ­ research and experiential learning. Why Do B-Schools Need Program Research?Research is an essential component of business studies. As time changes, various concepts and fundamentals become outdated and do not apply in current times. This is why busi-ness schools have to make changes to the current curriculum or introduce a new program. While doing this, busi-ness schools have to perform a series of activities that involves understand-ing the current business landscape, requirements, nature, and impact of changes in an existing program or a new program.Why should Business Schools focus on research?Industry Related Knowledge: Every business school curriculum is de-signed to develop professionals with end-to-end knowledge of the particu-lar domain they enroll in. But most business schools' curriculum focuses on theoretical knowledge and lacks in job-related skills development. This has resulted in a decline in the placement number of MBA graduates since they are not job-ready. To in-crease the placement number in their institutes and increase the placement options for their students, business schools must modify their curriculum as per industry needs. Keep-up with the Current Trends: Technology is evolving, and with it, many industries are embracing auto-mation. As per a recent report, nearly 30-50 percent of all job profiles will become automated in the coming two decades. To move with time and keep IN MY OPINIONARE BUSINESS SCHOOLS GIVING ADEQUATE IMPORTANCE TO THEIR PROGRAM RESEARCH?By Shailesh Choudary, Principal, T.John Institute of Management & ScienceHolding a PhD in Consumer Behavior from Vellore Institute of Technology, Shailesh has been associated with T.John Institute for over two years now, prior to which he worked as an Assistant Professor at PES University.
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