MARCH 202319for cold-press oil production. We source our seeds directly from the farmers, but if we do not get the grade and the quality that we require, then we buy it from the market", adds Shraddha. The business brings in the seed to its facilities after first doing a quality check that includes measuring the moisture content of the seeds, evaluating their quality, determining their weight, and more. It then lets the seeds dry under direct sunlight for a while if there is an excess of moisture in them which needs to be removed. Following that, the seeds are fed into the cold-press machine, which operates at a precise speed of 45 RPM, that is perfect for extracting oil of the finest quality. A single batch of oil is extracted in 1 to 1.5 hours. The oil is passed through a wooden churner machine before it is sent to get lab-tested at Aayudhara's Facilities for one final quality check wherein various aspects including nutritional content, including the amount of protein, carbohydrates, and quality are checked before being put into the bottles.Aayudhara is an FSSAI certified brand that does not use any preservatives, or techniques which can hamper the quality of its products. "If you want to extract one kg of groundnut oil, you would have to add four kg of Groundnut seeds, so that you will get one kg of groundnut Oil. We do not add any kind of preservatives which would expand the shelf life of the products at the cost of cutting its purity", says Shraddha.Future Roadmap Currently, Aayudhara is available through its website and through its physical store. However, in the near future, the brand hopes to become more accessible through B2C platforms like Amazon and Flipkart. The vision for the future is to make Aayudhara the only preferred brand for pure cold-pressed oils and other products in India.
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