siliconindia | | August 202019AI DRIVEN HUMAN CREATIVITY: MARKETING ON THE CUSP OF TRANSFORMATIONBy Kaushal Kurapati, Group Vice President - Product Management, Oracle Marketing Cloudf you are a fan of Star Trek, as I am, you will remember the "tricorder" in the hands of the spaceship's doctor, who scans a patient with a hand-held device and out comes a health diagnosis instantaneously. While that is still a dream, we are not too far from doctors seeking the help of an Artificial Intelligence (AI)-pow-ered system to help with diagnosis. In fact,recently an AI algorithm was shown to be just as accurate as 21 board certified der-matologists in detecting skin cancer. This algorithm was trained on 129K images of skin cancer lesions and it be-came an `expert.' Will it replace your human doctor any time soon? Perhaps not yet, because these systems, while good at recognizing pixel patterns, don't understand what they are diagnosing or really have a full picture of a per-son's health.Let us consider another arena: computers have been rated better than humans at chess for a while now. In fact, Google's AlphaZero algorithm mastered playing chess in under a day, by learning from over 44 million games, and then beating the world's best chess playing algorithm 28 times in a 100-game match and not losing once! While this is an impressive feat, this algorithm probably does not `know' what a board game is. These areas that have been bent to the will of AI all have something in common they can all be `codified' with data and an algorithmic model trained it. There is mathematical structure to disease diagnosis, game play-ing and even human language. Yet, these systems lack a broader general understanding of the world. Turns out common sense is easy to spot and dem-onstrate but hard to define and teach to computers.Let there be no doubt however that AI driven algorithms are changing our world across a swarth of industries. The phrase "Artificial Intelligence" itself was coined quite early on after the advent of the first computers in the 1950s over a summer at Dartmouth College. The promise that AI systems will do much of the thinking, automate everything and take away human drudgery has existed since then. Yet, for decades the promised benefits didn't come, weren't obvi-ous to everyone, and didn't make any dent in daily lives. Many things must come together for a technology to reach the masses and make its impact felt. Three trends are intersecting at the right time to drive AI into new areas every day now:· Ubiquity of data fully digitized lives and most physical and online interactions being captured by some Internet connected device.· Off the shelf AI algorithms drag and drop ad-vanced machine learning algorithms without having to code like a PhD.· On demand computing powerspin up computing power and storage in the cloud instantly without needing a huge budget and dedicated servers to get started.Consumer data is being generated at an unprecedented volume and rate across myriad devices. In our family, I count about 25 connected devices around us on a consis-tent basis. Each of them has a view of part of our daily activity. Piecing all that data together will give a full view of our family daily routine, where we live, work, go to Kaushal KurapatiCXO INSIGHTSI Kaushal Kurapati is guiding 175 people in divisions of product, engineering and data science, ID personalization, AI and Oracle Marketing Cloud division.
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