siliconindia | | March 20208CXO INSIGHTSBy Navya Chowdhary, SAARC Head, One Science NutritionTHINGS TO KEEP IN MIND WHILE ENTERING THE PROTEIN SUPPLEMENT INDUSTRYue to the boom in corporate culture, people spend more time at their desks than on their feet. The lack of physical activity takes a sig-nificant toll on one's health. To compensate for the lack of physical activity throughout the day, people enroll themselves in gymnasiums and fitness clubs. Now that more and more people are focus-ing on adopting a healthier lifestyle, nutrition plays a very important role, as exercise alone doesn't cut it. Hence, fo-cusing on dietary habits becomes imperative. Always re-member, no matter how much you exercise, you can never outrun a bad diet. However, with the busy lives that peo-ple lead today, preparing healthy and protein-rich meals at home isn't always possible, and that's where supplements come in. Why Does One Need Protein? Proteins are essential macronutrients that help build mus-cle, aid weight loss, and also repair the body's tissues. On consumption, proteins break-down into amino acids which aid the metabolic processes in the human body. Unlike carbohydrates and fats, proteins aren't stored in the body, which means one needs a steady, regular in-take of protein daily. A survey done by the Indian Market Research Bureau revealed that 73 percent of urban rich Indians have a protein deficiency. This can be overcome by either including more protein sources in one's diet, such as eggs, lentils, milk, and meat, or by taking sup-plements. Supplements are intended to provide humans with nutrients that otherwise may not be consumed in sufficient quantities. Why Go for Plant-Based Proteins?For the longest time, plant-based proteins have had a bad reputation and have been considered incomplete since they lack one or more of the essential amino acids. How-ever, choosing the right combination of fruits, veggies, and nuts can make plant-based proteins complete, and a better overall source when compared to animal proteins. In addition to providing protein, plants also provide our bodies with much-needed antioxidants as well as essential vitamins, minerals and fibre. Animal foods, on the other hand, contain these in very small quantities. Plants also contain phytochemicals, which protect our body's im-mune system from grave diseases such as cancer.Moreover, most of India's population follows a veg-etarian diet, leaving-out meat products. There is an in-creasing number of people embracing the vegan way of life, due to which there's a rising preference among cus-tomers for plant-based diets and supplements. TrendsIndia largely has a younger population which is active-ly focusing on fitness. There has been an increase in the number of gyms and fitness centers in the recent years. Protein supplements are getting increasingly popular among bodybuilding groups as well as sports and fitness enthusiasts. Furthermore, people have a positive outlook DOne Science Nutrition is one of the world's leading nutrition supplements brand that offers safest, most effective and rigorously tested nutritional & sports supplementation products.
< Page 7 | Page 9 >