siliconindia | | February 20188IN MY OPINIONSTEERING THE AUTO MARKETPLACE TOWARDS A SCINTILLATING FUTURE: AN OUTLOOKBy Sandeep Aggarwal, Founder & CEO, DroomBased-out of Gurgaon, Droom is India's most trusted online marketplace to buy and sell new and used automobiles. This rapidly growing mobile-first entity is the only Indian online company enabling end-to-end transaction with cutting-edge tools and facilities such as auction and pricing engine as its unique attributes.D riven by the humongous growth of mobile-only Internet users, mobile wallet is no longer a luxu-ry, but a necessity for all monetary transactions, because of its varied offers and convenience. Not only mobility, but the other technological breakthroughs which include cloud comput-ing, Big Data and open source technologies are now the enabling centerpieces of a successful busi-ness. The rapid growth has also compelled the industries to outrun others, and automobile domain is no different. While the Indian automobile realm has been hovering around the global market as the third largest, the growth is also fraught with several challenges in its fold. However enticing a technology be, its complexity can often serve as a hindrance. They have to be ro-bust, yet scalable and easy-to-use. In addition, India - bound by the old-fangled thinking and the in-creasing scams - is relatively a low-trust market, which makes the task of establishing a business tougher. Especially in e-Commerce domains like used and new car markets, which strives to eliminate the middlemen and craft a paramount transactional expe-rience, people tend to demur in buying a vehicle from an unfamiliar individual, despite e-Commerce's capability in bestowing a better ex-perience with its return and refund policies.Sandeep Aggarwal
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