siliconindia | | July 20194`I like it my way' is the mantra of the millennials, whether it is fashion, food or automobiles. Hence, the word customization or tailor-made has gained immense significance in not just the service industry, but also among the manufacturers. Cars being one of the most costly possessions for the younger lots, the industry is now moving towards providing every possible accessory that can fit their taste and needs. The growing automobile sector is surely to play an eminent role in boosting this unorganized industry and moving it towards being an organized one. The need for smart automobiles will further play a major role in cutting-off the weak, obsolete providers, as technology integration is becoming an important component in the play. AI and voice based systems will drive the cars of the future and hence, these accessories manufacturers have to mould themselves to cater to the changing needs. Traditionally, car accessories industry has been an auto aftermarket, the increasing customer awareness due to better internet and smartphone penetration in India has made customers much more aware. While these traditional aftermarket providers have been resisting to changing customer requirements, the one who has moved with time and customer needs have not only gained bigger market share, but have successfully created a niche for themselves. Bringing to you the story of few such innovative and tech-savvy, customer-oriented car accessories companies is our current edition of siliconindia Magazine's `10 Most Promising Car Accessories Manufacturers ­ 2019'. The featured companies do not simply import world-class car accessories, but also design and develop indigenous products that are second to none and exported world across. Read to know about them.Do let us know what you think!Anamika SahuManaging Editoreditor@siliconindia.comEditorialDesigning Your Car Your Way Vol 07 · Issue 12 - 16 · July 15, 2019 Publisher Alok Chaturvedi Managing Editor Anamika Sahu Associate Editor Susila Govindaraj Editorial Team Ananth.V Avinash Roy Imelda Tarzarina Srrayvinya OLM Sujith Vasudevan Trisha Pragya VP - Sales & Marketing Virupakshi Pattar Advertising Managers Editorial queries editor@siliconindia.com To subscribe Visit https://www.siliconindia.com/subscribe/ or send email to subscription@siliconindia.com Cover price is Rs.150 per issue. Printed and Published By Alok Chaturvedi on behalf of SiliconMedia Technologies Pvt Ltd and Printed at Precision Fototype Services at Sri Sabari Shopping Complex, 24 Residency Road Bangalore-560025 and Published At No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugeshpalya, Bangalore-560017. Editor Alok ChaturvediCopyright © 2019 SiliconMedia Technologies Pvt Ltd, All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher.advertise@siliconindia.comVisualisers S Sivasankar Vishnu T RGroup Art DirectorAshok KumarNoidaAshu Sethi Garima Anand Shivam AgarwalCirculation Manager Magendran Perumal Ashwini D Naik Indranil Chakraborthy Sanjana Mohanty Shivam Agarwal
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