siliconindia | | March 20204Relationships have always been crucial in one's life, whether with humans, animals, plants or earth. It is what connects us together for now and forever, thus building a bond of love. Amplifying on this trait, companies too are greatly involved in creating a bond with their customers by resonating themselves with their clients through branding. Whether it's ATL or BTL, we can find the advertising and branding activities all revolving around emotional quotients. It surely triggers the touch points in our brain and induces us to buy the product or recommend it or associate it with whatever way possible. Why? Because we now buy products/brands that resonate with us or complement our personality! Hence, branding is of utmost importance for companies if they want to succeed and penetrate deep within their target group. Branding today is more than just a catchy name, a beautiful logo or an impressive container. It is also more than just building a story or a narrative around it. Branding is about bringing these all together to tell a wholesome story, and only experienced storytellers can script such beautiful and engaging branding building exercise. Helping companies build their brand across various mediums through the best of the branding world is our current edition of siliconindia Consultants Magazine's `10 Most Promising Branding Consultants ­ 2020'. We have diligently selected the most trusted and transparent brand building companies who have helped their clients to go from rags to riches, leveraging their immense capabilities in brand building exercise. Read to know more about them.Do let us know what you think! Anamika SahuManaging Editoreditor@siliconindia.comEditorialFrom Rags to Riches through Brand Building Vol 08 · Issue 8 - 3 · March 02, 2020 Publisher Alok Chaturvedi Managing Editor Anamika Sahu Associate Editor Susila Govindaraj Editorial Team Ananth.V Avinash Roy Mandvi Singh Manoswita Naha Srrayvinya OLM Sujith Vasudevan VP - Sales & Marketing Virupakshi Pattar Advertising Managers Editorial queries editor@siliconindia.com To subscribe Visit https://www.siliconindia.com/subscribe/ or send email to subscription@siliconindia.com Cover price is Rs.150 per issue. Printed and Published By Alok Chaturvedi on behalf of SiliconMedia Technologies Pvt Ltd and Printed at Precision Fototype Services at Sri Sabari Shopping Complex, 24 Residency Road Bangalore-560025 and Published At No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugeshpalya, Bangalore-560017. Editor Alok ChaturvediCopyright © 2020 SiliconMedia Technologies Pvt Ltd, All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher.advertise@siliconindia.comVisualisers Vimalraj M Sivasankar S Group Art DirectorAshok KumarNoidaAshu Sethi Garima Anand Circulation Manager Magendran PerumalAnupreethi Danila.D Chander Thyagaraj Felisha Rita Correspondents Sigma Mohanty Subhadarshani Mohanty
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