siliconindia | | December 20184Today's consumers are driven by brands, and many make them their identity. From apparels to accessories, from smartphones to education, and from food & beverages to even healthcare, brands drive everything. But in this world of people with reducing attention span, it has become difficult for brands to retain their customer loyalty for a long period of time, and the digital world is making it more compli-cated. Though digital is considered to be the most effective and afford-able way to reach the target audience or turn prospects into customers, it is also coupled with the fear of other brands grabbing the attention of customers via more effective branding strategies. Hence, companies who want to build successful brands are leveraging the testimonial economy by building a community of ambassadors who are ready to share their experience and love for the brand online, using mediums like Facebook, Twitter, Pinterest and others. Hence, while the new companies trying to create a space for them-selves among the legacy brands engage huge analytics and data-driven decision making process, even the established brands are changing their positioning and tag lines with the change in customer taste & demand, where Prestige is one of them. While talking to us during our making of the current edition of siliconindia's `Brand of the Year - 2018' edition, the spokesperson divulged on the reasons for changing their tag line from `Jo Biwi se kare pyar, wo Prestige se kaise kare inkaar' to `Jo apno se kare pyar, wo Prestige se kaise kare inkaar'. Several other companies also highlighted their strategies to make brand positioning stronger than ever before, while connecting with the customers via the most effective way. Creating a niche branding is imperative for a brand's sustainability and better customer connect. On the other hand, the increasing demand of customers to reach company and get their issues resolved with just few clicks or a call is pushing companies to create strong customer service departments with people who know how to serve/resolve customers' is-sues in the nick of time. This service will surely be a game changer for many companies in the near future. While there are several other strate-gies to counter and create a brand that is beyond just positioning right and creating an experience, read to know what some of the most popular brands do to keep themselves above the rest. Do let us know what you think!Anamika SahuManaging Editoreditor@siliconindia.comEditorialThe War for Brand Building is Never Ending siliconindia Vol 07 · Issue 5 - 13 · December 20, 2018 Publisher Alok Chaturvedi Managing Editor Anamika Sahu Associate Editor Susila Govindaraj Editorial Team Ananth.V Imelda Tarzarina Krupa P. Dave Shefali Mathur Sophia Rohtagi Srrayvinya OLM Sujith Vasudevan Sushruth R Trisha Pragya Yonus Ahmad Dar VP - Sales & Marketing Virupakshi Pattar Advertising Managers Editorial queries editor@siliconindia.com To subscribe Visit https://www.siliconindiamagazine.com/subscribe/ or send email to subscription@siliconindia.com Cover price is Rs.500 per issue. Printed and Published By Alok Chaturvedi on behalf of SiliconMedia Technologies Pvt Ltd and Printed at Precision Fototype Services at Sri Sabari Shopping Complex, 24 Residency Road Bangalore-560025 and Published At No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugeshpalya, Bangalore-560017. Editor Alok ChaturvediCopyright © 2018 SiliconMedia Technologies Pvt Ltd, All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher.advertise@siliconindia.comVisualisers Vimalraj M Manjunath Group Art DirectorAshok KumarNoidaGarima Anand Rohit RaghubanshiCirculation Manager Magendran PerumalAmeet Kumar Sahoo Anu preethi Danila Nagendra Rohit Kumarsiliconindia | | August 201848
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