siliconindia | | December 20174Gen Z has always been inclined towards brand. Almost all of them have their favourite brands, whether it's chocolates, coffee, clothes, automobile, electronic items, kitchen ware, or for that matter shoes. Today, even entertainment and small things like pen are the symbol of status for many. But do all the companies that claim themselves to be a brand name in their respective industry truly stand for their mission and brand persona that they present in the form of tag lines?Brands are born rarely, and many die at quite a young age as they fail to realize that the war of words (putting better tag lines) are not going to be the pillar of your survival until you really live by it. Commitment towards their target audience, commitment towards continuous innovation, commitment towards after sales delivery, commitment towards their franchises/dealers, and commitment towards the nation/government is a must for survival. In the world of social media, a small mistake results in bitter bad mouthing even for brands who think themselves as immortal. Hence, it is imperative that they co-exist with the culture, sentiments and emotions of the people and even respect their values in countries they serve, however not losing their value proposition and brand persona. And this is the real war!!! The brands who have learnt this art are the leaders today, and saluting some of such brands is our current edition of `Brand of the Year - 2017' edition. Read to know their story, innovation, commitment and future plans.Do let us know what you think! Anamika SahuManaging Editoreditor@siliconindia.comEditorialCommitment Towards Customers & Innovation is the Secret Sauce for Creating Brands siliconindia Vol 06 · Issue 5 - 8 · December 08, 2017 Publisher Alok Chaturvedi Managing Editor Anamika Sahu Associate Editor Susila Govindaraj Editorial Team Aishwarya Babu K Ananth .V Anurag Bhol Karthik Muralidhar Shefali Mathur Sophia Rohtagi Sujith Vasudevan Srrayvinya OLM Trisha Pragya VP - Sales & Marketing Virupakshi Pattar Advertising Managers Editorial queries editor@siliconindia.com To subscribe Visit www.siliconindia.com/magazine-in or send email to subscription@siliconindia.com Cover price is Rs.500 per issue. Printed and Published By Alok Chaturvedi on behalf of SiliconMedia Technologies Pvt Ltd and Printed at Precision Fototype Services at Sri Sabari Shopping Complex, 24 Residency Road Bangalore-560025 and Published At No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugheshpalya, Bangalore-560017. Editor Alok ChaturvediCopyright © 2017 SiliconMedia Technologies Pvt Ltd, All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher.advertise@siliconindia.comSr. Visualiser MaitreyeeVisualisers S Sivasankar Mohana Krishnan VimalrajGroup Art DirectorAshok KumarNoidaAshu SethiCirculation Manager Magendran PerumalAbhishek Mohapatra Ameet Kumar Sahoo Garima Anand Rohit Kumar Shashi Ranjan
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