siliconindia | | December 201719 2017siliconindiaBajaj Allianz Life has introduced various digital functionalities accessible from desktop, tablets and smart phones for enhancing customer experienceTarun Chugh, CEO & MDOfferings: Life Insurance SolutionsHead Office: PuneAwards & Recognitions:· Awarded `Private Sector ­ Life Insurance Claims Service Leader of the Year' at Fintelekt Insurance Awards 2017.· Won Economic Times Best Brands Award 2017· Best Life Insurance Company Award at ABP News BFSI Awards 2017, and many others.ing cover on the basis of loan tenure coverage. Besides providing protection to your loved ones & yourself, Bajaj Allianz Life Insurance aims to maximize your wealth by investing in capital markets, to help you achieve your fu-ture financial goals via a unit-linked endowment plan with two variants - Wealth Plus & Wealth Plus Care, concur-ring to eight fund offerings. Bajaj Allianz Life has introduced various digital func-tionalities accessible from desktop, tablets and smart phones for enhancing customer experience. These include a 24x7 virtual chat assistant `BOING', which responds to customer queries instantly, and has garnered an impres-sive response from its customers by processing more than 200,000 service requests. Moreover, the company has rolled out a one-stop digital platform `Life Assist' for its customers to provide instant life insurance solutions via virtual branch experience, thereby, empowering custom-ers with 24-hour access to the company's services at their fingertips. Customers can instantly update their profile details, check claim status, change nominee, top-up pre-miums, choose riders, revive lapsed policies, access poli-cy statements, switch funds and avail several other policy servicing features. Additionally, customers can access life insurance calculators and monitor the company's fund performance for making informed investment decisions. All these services are authenticated via OTPs obtained on customers' registered mobile number, thus safeguarding individual information. Aside from personal call and physical document col-lections, the company manoeuvres its prowess entwined with digital initiatives to engage digital claim notification & documentation process for quick claim settlement. As a result, the company accomplished an average turnaround time of just seven days for the settlement of 2,16,834 claims (both individual and group) amounting to Rs.1,033 crore in the last fiscal. The Marketing MantraIn the quest to educate and create awareness amongst peo-ple on importance of having a life insurance policy, the Company hosts `Jan Jagruti' ­ a Life Insurance Aware-ness road show each year, that comprises street plays/Nu-kaad-Nataks. Further reinforcing its `Defeat the Tax Mon-ster' campaign in the current financial year with a new avatar, Bajaj Allianz Life pitched `Tax Monster Returns' to create brand awareness, enhance brand visibility and build strong engagement among working professionals between the age groups of 25-40 years. No Stress ZoneInsuring over 23 crore people in the last decade, the firm has underwritten over 4.4 crore lives, majorly through Group Protection business, residing to its leadership posi-tion in this segment. While the industry growth was at 21 percent in FY16-17, Bajaj Allianz Life Insurance has seen its business grow by 41 percent. Envisaging the vision of being the best Life Insurance Company to buy from, work for and invest in, Bajaj Allianz Life Insurance is commit-ted to help people come out of their stressed zones and lead a happy care free life with their Life Insurance prod-ucts, enabling them to `Jiyo Befikar'!
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